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• Forum Consumer Marketing 2019

  Beyond The Direct-To-Consumer Revolution

  April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

  Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...

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  Webinar Autonomous Testing Is Like Autonomous Driving: The AI Needs Human Assistance

  March 5, 2019 | Diego Lo Giudice

  Digital acceleration can't happen without better-quality software, and software testing matters more than ever for quality at speed. However, test automation lags, and growing complexity everywhere...

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  Webinar Define And Measure Emotion For More Effective Customer Engagement

  February 5, 2019 | Jim Nail

  Emotions are essential to marketing, experience, and loyalty but have eluded the rigorous quantification and measurement that now apply to engagement, conversion, and sales effects of marketing....