Charts & Figures
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AI Transforms Marketing Performance Measurement
November 2, 2018
Search Results
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Webinar Predictions 2020: B2C Marketing
Unpredictable economic times, a slow decline in consumer confidence, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2019, we expected...
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Report Predictions 2020: B2C Marketing
Economic Uncertainty Forces B2C Marketers To Rethink Their Engagement Strategies
Unpredictable economic times, regulatory pressures, and an impending US election will force brands to rethink their marketing strategies. In 2020, we predict that marketers will build on efforts to...
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Report Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019
Tools And Technology: The Marketing Measurement And Insights Playbook
You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing...
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Webinar Marketers, Stop Sacrificing Long-Term Goals For Short-Term Wins
July 30, 2019 | Tina MoffettB2C marketers know long-term marketing goals like brand health and sustainable revenue growth are important, but they too often focus more on short-term goals like sales conversions. The...
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Webinar The Forrester Wave™: Data Management Platforms, Q2 2019
July 16, 2019 | Tina MoffettThis webinar explores the findings from the 2019 Forrester Wave on data management platforms (DMPs), which examined the capabilities and strategies of seven top vendors. Key takeaways: Learn about...
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Webinar Chart Your Course To Marketing Measurement Maturity
Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business...
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Report The Forrester Wave™: Data Management Platforms, Q2 2019
The Seven Providers That Matter Most And How They Stack Up
June 13, 2019 | Tina Moffett, Arleen ChienIn our 34-criterion evaluation of data management platforms (DMPs), we identified the seven most significant ones — The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce — and...
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Report Adopt Agile Marketing Planning Processes
Marketing measurement and optimization helps B2C marketers update and develop programs as market conditions change. Today, data is analyzed, and insights are derived continuously, enabling a more...
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Report Predictions 2019: B2C Marketing
Consumer Power Pushes Marketers To Better Data And Experiences, But Not Without A Few Fumbles
Almost halfway through the age of the customer, consumers are making their increasing power felt when dealing with brands. With customer preference and privacy taking center stage in 2018, B2C...
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Report Artificial Intelligence Transforms Marketing Performance Measurement
November 2, 2018 | Tina MoffettArtificial Intelligence (AI) promises to make marketing faster, more targeted, and less manual. No process is better positioned to benefit from AI than the data-laden, time intensive work of...
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Report Privacy Concerns Cripple Attribution Measurement
Changes Force Marketers To Pivot On How They Assess Google Advertising Effectiveness
October 10, 2018 | Tina MoffettThe marketing ecosystem is responding to increasing concerns about data ethics and privacy with tighter controls on data sharing. The impact on marketing performance measurement is severe,...
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Webinar Customer-Obsessed Marketing Demands Unified Measurement
Marketers must change their attitude toward measurement: away from siloed, single-channel tracking and passively reviewing post-campaign reports and toward using those results to build analytic...
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Report Case Study: Advanced Measurement Transforms Marketing
Learn How Measurement Leaders ANZ Bank And The Estée Lauder Companies Drive Higher Returns On Marketing Investment
Understanding marketing effectiveness is getting harder. Consumers interact using online, offline, and mobile touchpoints — and archaic, last-touch measurement can't capture the effectiveness of...
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Webinar Get Started, Recommit, Or Ramp Up Your Insights Program For Customer Obsession
Customer-obsessed companies that make insights-driven decisions are growing more than 30% annually on average. That’s a growth rate worth chasing. Regardless of stage, "insights" needs to...
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Webinar Select The Right Measurement Vendors Using The Forrester Wave™
Data-driven marketing builds a fact-based marketing strategy so marketers can engage customers with contextually relevant messages. Marketers need to wrangle the messy interactions across journeys...
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Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018
Twenty Technologies Underpin Modern Marketing
Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...