Skip to main content
4 results in Reports
 
Sort by:
Refine
  • Customer Experience
  • B2B
  • TJ Keitt

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report A Snapshot Of B2B CX Programs

    What We Learned From Surveying Attendees Of The B2B Track At CX NYC 2019
    July 24, 2019 | TJ Keitt, Judy Weader

    CX NYC 2019's B2B track offered the opportunity for B2B customer experience (CX) leaders to baseline their CX programs' core capabilities needed for success: business case development, customer...

  • Report Keys To Implementing A B2B Customer Experience Program

    Lessons Learned From The B2B Track Session At CX NYC
    July 24, 2019 | TJ Keitt, Judy Weader

    Customer experience (CX) professionals at B2B companies have expressed a desire to learn more about how to create or improve upon their programs. This report shares highlights from the speakers at...

  • Report How To Build The Right Portfolio Of Customer Success Services

    Customer Success Management Requires More Than Just A Handful Of Dedicated Success Managers
    January 4, 2019 | TJ Keitt

    Customer success management (CSM) keeps clients of B2B businesses on the path to renewal. Customer success managers are the clients' guides in this process, but they are merely one component in the...

  • Report Q&A: The Top 10 Questions At Journey Mapping Workshops

    What Attendees At Forrester Customer Journey Mapping Workshops Most Want To Know
    June 29, 2018 | Joana de Quintanilha, TJ Keitt, Alex Causey

    Customer journey mapping continues to be a highly popular tool among customer experience (CX) pros. That's because journey maps help them see through their customers' eyes by visually illustrating...

Content Type

Apply

Filters

Vendor