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  • Report The Future Of Messaging Apps

    With Bots And Intelligent Agents, New Conversation Interfaces Will Change Your Relationship With Customers

    With more than 3 billion consumers spending a lot of time and sharing emotions on messaging apps, brands are facing a whole new set of marketing opportunities and challenges. Messaging apps like...

  • Report Brief: Is Your Mobile App Customer-Ready?

    Understand The Mobile App Usage Of Australian Consumers To Drive Greater Mobile Engagement
    December 14, 2015 | Tim Sheedy

    Australians are beginning to expect firms to serve them on their smartphones in their mobile moments, and many Australian firms are making efforts to serve customers in those moments via...

  • Report Content Marketers Should Use Messaging Apps To Build Long-Term Customer Relationships

    Marketers Miss Depth And Relationship Opportunities On The Path To Purchase
    July 24, 2015 | Clement Teo, Xiaofeng Wang

    The Asia Pacific (AP) region is a leader in innovative messaging apps. Apps like WeChat, Line, and KakaoTalk are transforming into digital platforms where users interact and trade, giving marketers...

  • Report Reinvent Customer Relationships With WeChat Mobile

    Leverage The Power Of WeChat's Mobile Ecosystem In China
    July 8, 2015 | Xiaofeng Wang

    WeChat is the largest mobile social app in Asia Pacific. Offering advanced features and services that go far beyond messaging to both consumers and marketers, it dominates Chinese consumers' mobile...

  • Report Brief: The Power Of Borrowed Mobile Moments

    Engage Chinese Consumers By Borrowing Mobile Moments From Top Chinese Apps
    June 2, 2015 | Xiaofeng Wang

    Marketers are struggling to keep up with Chinese consumers, who have high expectations of their mobile experiences. Mobile moments are the next competitive battleground, but very few brands...

  • Report WeChat Marketing That Works

    How To Engage With Chinese Consumers On WeChat
    January 15, 2015 | Xiaofeng Wang

    As Chinese consumers spend more and more time on their smartphones and other mobile devices, the mobile messaging platform WeChat has become the most popular social platform in China. Marketing...

  • Report The New Mobile Mind Shift Index: Global

    Global Consumer Technographics®
    November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

    Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

  • Report Drive Effective Mobile Marketing In China

    July 7, 2014 | Xiaofeng Wang

    Marketers in China are facing the most promising yet most complex mobile market in the world. Chinese mobile consumers appear to be highly tech savvy, but can't always be reached on-the-go. Despite...

  • Report Mobile In Japan: What Marketers Need To Know

    May 20, 2014 | Thomas Husson

    While Japan is a mobile-centric society, smartphone adoption has lagged behind other major markets. Many international brands launched their first mCommerce initiatives in Japan several years ago,...

  • Report Chinese Mobile Consumers Are An Attractive But Unique Audience

    How Mobile Marketing Differs In The Largest Smartphone Market In The World
    February 3, 2014 | Xiaofeng Wang

    China is the largest smartphone market in the world, with what appear to be highly sophisticated mobile users. Metro Chinese consumers use mobile for everything from social media to watching video...

  • Report Global Mobile Behaviors, 2012

    Global Consumer Technographics®
    April 24, 2013 | Gina Fleming

    In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

  • Report Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

    Asia Pacific Technographics®
    March 13, 2013 | Reineke Reitsma

    For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

  • Report Smartphone Trends 2011

    In Europe, The Middle East, And Asia, Smartphones Will Be Mainstream Products
    January 27, 2011 | Ian Fogg

    In 2011, yesteryear's high-end smartphones will become this year's entry level. As suppliers offer smartphones at lower prices — often less than €100 on prepay — the smartphone will become...

  • Report How Consumers In Asia Pacific Use Their Mobile Phones

    Mobile Activities And Mobile Internet In Asia Pacific And Across The Globe
    December 13, 2010 | Olesia Klevchuk

    Mobile phones in Asia Pacific are mainstream, and adoption of more advanced mobile activities such as mobile Internet, social networking, and mCommerce is widespread. In fact, consumers in Asia...

  • Report Technographics® Insight: Global Mobile Internet And Mobile Content

    July 6, 2009 | Olesia Klevchuk

    This Technographics Insight takes a look at 2009 consumer mobile adoption in North America, Europe and Asia Pacific. It examines the role of a mobile phone in communication, search and...

  • Report Technographics® Insight: Japan And South Korea Continue Their Reign As Global Wireless Leaders

    December 23, 2008 | Dia Ganguly

    The following Technographics Insights reviews the 2008 consumer mobile adoption and activities data in Asia-Pacific with a focus on the global market leaders, Japan and South Korea.

  • Report Technographics® Insight: Mobile Activities In Metropolitan China ¿ Differences In Adoption Driven By Age, Not Gender

    November 12, 2008 | Dia Ganguly

    The following Technographics Insight reviews the latest 2008 consumer survey data on mobile phone adoption and usage to reveal gender and age differences.

  • Report Technographics® Insight: Mobile Phones Kick-Start Digital Activities In Metropolitan India

    October 30, 2008 | Dia Ganguly

    This Technographics Insight takes a look at mobile phone activities in Metropolitan India.

  • Report Technographics® Survey Highlights: Asia Pacific Technographics Survey, Q4 2007

    February 22, 2008 | Dia Ganguly

    This highlight deck summarizes the key findings from Forrester¿s Asia Pacific Technographics® Survey, Q4 2007. This deck covers Internet, mobile, and television adoption, behaviors, and advertising...

  • Report Why Japanese Mobile Internet Is A Success

    And What European Operators Should Do To Catch Up
    March 7, 2007 | Niek Van Veen

    When it comes to mobile services, Japan is still ahead of Europe by a whopping five years, even though operators in both regions introduced mobile Internet services at roughly the same time in the...

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