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  • Report Now Tech: Search Engine Optimization (SEO) Technologies, Q1 2020

    Forrester's Overview Of 27 SEO Technology Providers
    March 16, 2020 | Collin Colburn

    B2C marketers can use SEO technologies to perform technical audits of their sites, conduct competitor and keyword research, and automate the overall SEO process. But to realize these benefits,...

  • Report Now Tech: SAP Implementation Services Providers, Q1 2020

    Forrester's Overview Of 33 SAP Services Providers
    March 13, 2020 | Amanda LeClair, Liz Herbert

    SAP customers leverage the business and technical expertise of services partners to modernize IT operations, transform the business, and use modern delivery techniques. But to realize these...

  • Report Now Tech: Digital Operations Platforms, Q1 2020

    Forrester's Overview Of 21 Digital Operations Platforms
    March 12, 2020 | Liz Herbert

    You can use digital operations platforms (DOPs) to adapt production and supply chains to meet customer expectations; account, bill, and measure the success of new pricing models and ventures; and...

  • Report Now Tech: Continuous Functional Test Automation Suites, Q1 2020

    Forrester's Overview Of 31 Continuous Functional Test Automation Providers
    March 5, 2020 | Diego Lo Giudice, Julia Caldwell

    You can use continuous functional test automation tools to improve software quality, decrease testing overhead, and deliver value to customers faster. But to realize these benefits, you'll first...

  • Report Now Tech: Public Cloud Development Platforms, Q1 2020

    Forrester's Overview Of 16 Public Cloud Development Platform Providers
    March 4, 2020 | Dave Bartoletti, John R. Rymer

    Application development and delivery (AD&D) pros can use public cloud development platforms to quickly develop and deliver applications to support business innovations and operations automation,...

  • Report Now Tech: Agile Content Management Systems, Q1 2020

    Forrester's Overview Of 30 Agile CMS Providers
    February 27, 2020 | Nick Barber, Mark Grannan

    You can embrace Agile content management systems (CMSes) to drive content reuse, create content faster, make your practitioners happier, and ultimately, deliver more personalized experiences. But...

  • Report Now Tech: Intranet Platforms, Q1 2020

    Forrester's Overview Of 21 Intranet Platform Providers
    February 19, 2020 | Cheryl McKinnon

    You can use intranet platforms to provide targeted and timely internal communications, curate content and make it more findable, and facilitate idea exchange and the harnessing of insights for...

  • Report Now Tech: Insights-Driven Business Process Outsourcing, Q1 2020

    Forrester's Overview Of 34 Insights-Driven BPO Providers
    February 14, 2020 | Leslie Joseph, Ian Jacobs

    You can use insights-driven business process outsourcing (BPO) to enhance the value of classic BPO; apply analytics, AI, and automation in the context of customer or back-office processes; and...

  • Report Now Tech: Adobe Implementation Services, Q1 2020

    Forrester's Overview Of 24 Adobe Implementation Service Providers
    February 12, 2020 | Xiaofeng Wang, Ted Schadler

    You can use Adobe implementation services to navigate the complex and growing Adobe product set, implement faster based on industry specialization, and reinvent the business. But to realize these...

  • Report Now Tech: AI-Based Text Analytics Platforms, Q1 2020

    Forrester's Overview Of 30 AI-Based Text Analytics Platforms Providers
    February 3, 2020 | Boris Evelson

    You can use AI-based text analytics platforms to improve customer acquisition, service, and retention; manage governance and risk; and gain efficiencies with robotic process automation (RPA). But...

  • Report Now Tech: Email Marketing Vendors, Q1 2020

    Forrester's Overview Of 34 Email Marketing Providers
    January 22, 2020 | Shar VanBoskirk

    You can use email marketing to create better brand experiences, establish customer relationships, and experiment. But to realize these benefits, you'll first have to select from a diverse set of...

  • Report Now Tech: Process Mining And Documentation, Q1 2020

    Forrester's Overview Of 21 Process Mining And Documentation Providers
    January 6, 2020 | Rob Koplowitz

    You can use process mining and documentation to provide objective analysis into the current state of business processes, offer speed to insight and the ability to scale, and drive common...

  • Report Now Tech: Shift-Left Performance Testing Suites Of Tools, Q4 2019

    Forrester's Overview Of 16 Shift-Left Performance Testing Suites Of Tools Providers
    December 27, 2019 | Diego Lo Giudice

    Shift-left performance testing (SLPT) tools help you speed delivery of higher-quality software features, decrease the costs of fixing performance issues, and decrease the risks of poor customer...

  • Report Now Tech: Digital Banking Platforms, Q4 2019

    Forrester's Overview Of 35 Digital Banking Platforms
    December 26, 2019 | Jost Hoppermann

    You can use digital banking platforms to improve customer service and account opening; reduce time-to-market of new products and services and downtimes; and enable great business agility. But to...

  • Report Now Tech: Retail Planning, Q4 2019

    Forrester's Overview Of 25 Retail Planning Providers
    December 24, 2019 | George Lawrie

    You can use retail planning solutions to optimize assortments for each market segment and store cluster by segmenting markets and clustering stores with similar patterns of trade; to forecast and...

  • Report Now Tech: Serverless, Q4 2019

    Forrester's Overview Of 14 Serverless Providers
    December 23, 2019 | Jeffrey S. Hammond

    You can use serverless technologies to run feature experiments in hours instead of days, pay only for the actual compute consumed, and quickly refine and refactor microservices. But to realize...

  • Report Now Tech: Marketing Resource Management, Q4 2019

    Forrester's Overview Of 32 Marketing Resource Management Providers
    November 18, 2019 | Stephanie Liu, Rusty Warner

    You can use marketing resource management (MRM) tools to manage content production processes, operate intuitive workflows for approvals and brand management, and gain visibility into marketing...

  • Report Now Tech: eProcurement, Q4 2019

    Forrester's Overview Of 26 eProcurement Providers
    October 21, 2019 | Duncan Jones

    You can use eProcurement platforms to enable employees to buy products and services quickly and safely and increase compliance with sourcing strategies by guiding users to preferred suppliers. To...

  • Report Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019

    Forrester's Overview Of 37 Marketing Measurement And Optimization Solution Providers
    September 25, 2019 | Tina Moffett, Jim Nail

    You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing...

  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Report Now Tech: Continuous Integration Tools, Q3 2019

    Forrester's Overview Of 16 Continuous Integration Tools Providers
    September 16, 2019 | Christopher Condo

    Continuous integration (CI) tools are a lifeblood necessity for application development and delivery teams (AD&D) by enabling them to work on a common code base safely and at speed. But to realize...

  • Report Now Tech: Digital Process Automation For Deep Workloads, Q3 2019

    Forrester's Overview Of 20 DPA-Deep Providers
    September 3, 2019 | Rob Koplowitz

    You can use digital process automation for deep workloads (DPA-deep) to automate complex business processes, to manage dynamic cases, and as a standard low-code development platform. But to realize...

  • Report Now Tech: Product Lifecycle Management, Q3 2019

    Forrester's Overview Of 18 Product Lifecycle Management Providers
    August 29, 2019 | George Lawrie

    You can use product lifecycle management (PLM) to improve innovation success, deliver differentiating customer experience, and reduce time-to-market. But to realize these benefits, you'll first...

  • Report Now Tech: Strategic Portfolio Management For Agile Organizations, Q3 2019

    Tools And Technology: The Agile Software Leadership Playbook
    August 23, 2019 | Margo Visitacion

    You can use strategic portfolio management (SPM) for Agile organizations to build enterprise road maps, prioritize product investments, and plan team capacity. But to realize these benefits, you'll...

  • Report Now Tech: Pricing And Promotion, Q3 2019

    Forrester's Overview Of 23 Pricing And Promotion Providers
    July 15, 2019 | George Lawrie

    You can use pricing and promotion solutions to increase revenue and margin by more effectively enforcing pricing policies and more sensitively matching price to subjective value. Additionally,...

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