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Report The Best And Worst Of Email Marketing, 2019
Small Improvements Will Boost Response Rates And Sales
July 22, 2019 | Shar VanBoskirkThis report identifies the small fixes that every B2C marketer can make to their email marketing campaigns in order to boost performance. Forrester reviewed 100 email marketing campaigns across...
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Report Spend On Marketing Performance Measurement Doubles By 2023
September 17, 2018 | Jim NailMarketing performance measurement is becoming increasingly data-driven, applying sophisticated statistical analytic approaches to link marketing to revenue. Demand for software and services...
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Report Get Ready To Activate Marketing Campaigns With Mobile Wallets
Promotions And Loyalty Give Marketers A Head Start
June 5, 2018 | Thomas HussonFew marketers in Europe and the US are activating marketing campaigns via mobile wallets today. Expect that to change quickly as these regions mimic China's Alipay and WeChat Pay by applying mobile...