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  • Report Case Study: Designing Humana's Mobile Suite

    How Customer Experience Professionals Can Support Mobile Experiences
    February 23, 2012 | Elizabeth Boehm

    Mobile is quickly becoming a key touchpoint for consumers across industries, and health insurers are no exception. Insurers are jumping on the mobile bandwagon, but many are still unsure of how to...

  • Report Case Study: American Cancer Society Tackles Mobile Search Marketing

    March 29, 2007 | Christine Spivey Overby

    The American Cancer Society (ACS) — a seasoned interactive marketer — saw mobile as an additional channel to connect people to its resources. The organization used targeted mobile keyword buys and...

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