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The Marketing Measurement And Insights Playbook For 2019
Embrace A Unified Marketing Measurement Standard
Marketers must change their attitude toward measurement: away from passively reviewing post-campaign reports and toward actively analyzing those past results to guide future plans. To make this...
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Report Model The ROI Of Enterprise Marketing Technology Investments
Business Case: The Enterprise Marketing Technology Playbook
Enterprise marketing technology (EMT) promises to enable better customer experience, improve marketing performance, and boost efficiency. This report helps B2C marketing professionals make a...
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Report The ROI Of Customer Loyalty
Business Case: The Customer Loyalty Playbook
Loyalty programs help companies identify and collect rich data about their best customers to reward, recognize, and retain them. This report helps B2C marketing professionals make the case for...