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  • Report Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019

    Tools And Technology: The Marketing Measurement And Insights Playbook
    September 25, 2019 | Tina Moffett, Jim Nail

    You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing...

  • Report Performance Marketing Agencies, Global, Q2 2019

    Forrester's Overview Of 32 Performance Marketing Agencies
    June 19, 2019 | Collin Colburn, Stephanie Liu

    Marketers can use performance marketing agencies to target in-market consumers, drive them to convert in digital channels, and support some organic marketing efforts. But to realize these benefits,...

  • Report Now Tech: Social Suites, Q2 2019

    Forrester's Overview Of 17 Social Suites Providers
    June 17, 2019 | Jessica Liu

    You can use social suites to streamline many of your social marketing activities into a single cohesive platform. But to realize these benefits, you'll first have to select from a diverse set of...

  • Report Now Tech: Omnichannel Media Management, Q2 2019

    Tools And Technology: The Omnichannel Advertising Playbook
    June 14, 2019 | Joanna O'Connell

    An omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...

  • Report Now Tech: Cross-Channel Campaign Management, Q2 2019

    Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
    May 17, 2019 | Rusty Warner

    B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

  • Report Now Tech: Data Management Platforms In Asia Pacific, Q2 2019

    Forrester's Overview Of 23 Data Management Platform Providers
    April 29, 2019 | Xiaofeng Wang

    Marketers use data management platforms (DMPs) to improve programmatic media buying, deliver consistent marketing communication across channels, and shape customer-obsessed operations. But to...

  • Report Now Tech: Experience Design Services In China, Q1 2019

    Forrester's Overview Of 27 Experience Design Service Providers In Greater China
    January 18, 2019 | Riccardo Pasto

    You can use experience design (XD) to shape customer-centric initiatives and business strategies, blur the boundaries between digital and physical, and attract and engage customers in Greater...

  • Report Now Tech: Real-Time Interaction Management, Q1 2019

    Forrester's Overview Of 42 RTIM Providers
    January 11, 2019 | Rusty Warner

    B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...

  • Report Now Tech: Content Marketing Platforms, Q4 2018

    Forrester's Overview Of 33 Content Marketing Platform Providers
    December 17, 2018 | Ryan Skinner

    You can use content marketing platforms (CMPs) to increase collaboration around content, improve content performance, and accelerate production. But to access these benefits, you'll first have to...

  • Report Now Tech: Content Production Agencies, Q4 2018

    Forrester's Overview Of 24 Content Production Agencies
    December 17, 2018 | Ryan Skinner

    You can use content production agencies (CPAs) to accelerate your go-to-market strategies, produce higher quality content consistently and at scale, and keep content costs manageable. But to access...

  • Report Now Tech: Voice-Of-The-Customer Vendors In Asia Pacific, Q4 2018

    Forrester's Overview Of 21 Voice-Of-The-Customer Providers In Asia Pacific
    November 26, 2018 | Amit Bhatia, Faith Adams

    Customer experience (CX) professionals use voice-of-the-customer (VoC) tools to collect and analyze customer feedback, improve CX, and track the results of these improvements. But to access these...

  • Report Now Tech: Journey Management, Q4 2018

    Forrester's Overview Of 23 Journey Management Providers
    November 14, 2018 | Joana van den Brink-Quintanilha, Alex Causey

    You can use journey management tools to digitize journey maps at scale, take a data-driven approach to creating a common vision for key journeys, and automate and scale journeys by orchestrating...

  • Report Now Tech: Loyalty Marketing, Q4 2018

    October 22, 2018 | Emily Collins

    You can use loyalty marketing vendors to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to access these benefits, you'll first have...

  • Report Now Tech: Voice Of The Customer (VoC) Vendors, Q4 2018

    Forrester's Overview Of 28 VoC Providers
    October 9, 2018 | Faith Adams

    CX pros use voice of the customer (VoC) tools to collect and analyze customer feedback, inform customer experience (CX) improvements, and track the results of these improvements. But to access...

  • Report Now Tech: Identity Resolution, Q3 2018

    Forrester's Overview Of 24 Identity Resolution Providers
    August 21, 2018 | Joe Stanhope, Susan Bidel

    B2C marketers leverage identity resolution to improve customer data management, better target and personalize customer interactions, and gain efficiencies through measurement. But to access these...

  • Report Now Tech: Email Marketing Vendors, Q3 2018

    Forrester's Overview Of 38 Email Marketing Vendors
    August 20, 2018 | Shar VanBoskirk

    You can use email marketing vendors to deploy compliant email messages and innovate with the email medium. But to access these benefits, you'll first have to select from a diverse set of vendors —...

  • Report Now Tech: Marketing Measurement And Optimization In Asia Pacific, Q3 2018

    Forrester's Overview Of 12 Marketing Measurement And Optimization Solution Providers
    July 11, 2018 | Xiaofeng Wang

    Marketers use marketing measurement and optimization solutions to guide data-driven strategy, enable predictive planning, and capture cross-channel insights. But to access these benefits, you'll...

  • Report Business Designers, North America, Q2 2018

    Forrester's Overview Of Nine XD Providers Offering Human-Centered Business Design Services
    June 14, 2018 | Andrew Hogan

    You can contract with business designers — a type of experience design provider — to apply human-centered design to: 1) align C-level executives around customer needs; 2) reshape strategies and...

  • Report Specialty Designers, North America, Q2 2018

    Forrester's Overview Of 24 XD Providers Offering Human-Centered Specialty Design Services
    June 14, 2018 | Andrew Hogan

    You can contract with specialty designers — a type of XD provider — to apply human-centered design to: 1) craft experiences that use emerging technologies; 2) get to production faster; and 3) work...

  • Report Convergent Designers, North America, Q2 2018

    Forrester's Overview Of 35 XD Providers Offering Human-Centered Convergent Design Services
    June 14, 2018 | Andrew Hogan

    You can contract with convergent designers — a type of experience design provider — to apply human-centered design to: 1) bring different fields of design together; 2) shape and sell ideas using...

  • Report Now Tech: Social Listening Platforms, Q2 2018

    Forrester's Overview Of 31 Social Listening Platform Providers
    May 24, 2018 | Jessica Liu

    You can use social listening platforms to accomplish messaging optimization, market research, and product innovation using social media data. But to access these benefits, you'll first have to...

  • Report Now Tech: Customer Experience Consulting Practices, Q2 2018

    Forrester's Overview Of 39 Customer Experience Consultancies
    April 3, 2018 | TJ Keitt

    You can use customer experience (CX) consultancies to help transform how your business builds, deploys, supports, and justifies new client interactions. But to access these benefits, you'll first...

  • Report Now Tech: Cross-Channel Campaign Management, Q1 2018

    Landscape: The Enterprise Marketing Technology Playbook
    February 9, 2018 | Rusty Warner

    You can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline customer...

  • Report Now Tech: Data Management Platforms In Europe, Q4 2017

    Forrester's Landscape Overview Of 21 European DMPs
    October 16, 2017 | Samantha Merlivat

    The data management platform (DMP) market in Europe is evolving as vendors respond to changes in the local technology landscape, privacy regulations, and the ways in which marketers want to use...

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