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  • Report Research Overview: Agile For Marketers, Q1 2020

    January 10, 2020 | Ryan Skinner, Sarah Dawson

    Today's customers want more, better, and faster; marketers' decades-old processes just aren't up to the task. Agile methodologies enable marketers to update how they work and — better — reassess...

  • Report Why And How To Iterate: Deliver Value And Quality To Reveal And Meet User Needs

    A Design Revolution Series Report

    Iterating is key to designing well. And design often must mesh with Agile, in which iterating is also key. Why do design and Agile both use iteration? Because iterating produces insight into what...

  • Report Research Overview: The Design Revolution

    A Customer Experience Guide To Advancing Your Design Maturity, Overcoming Myths About Design, And Staffing For Good Design

    This document is a short overview of the "Design Revolution" series with links to the documents it contains. The series lays out for experience design (XD) professionals and their colleagues the...

  • Report Agile Methodology Embeds Customer Obsession In Marketing

    Intermediate Level: Process Practices For The Marketing Innovation Playbook
    July 1, 2019 | Ryan Skinner

    Once you've established customer-obsessed processes, you're ready to advance them using Agile methodologies. The forces that drove Agile into developer communities have hit marketers just as hard....

  • Report Elevate Your Design Practice To Differentiate Experiences

    Intermediate Level: Design Practices For CX Transformation
    December 14, 2018 | Jennifer Wise

    Getting experience design right is essential to CX transformation — it means performing specific activities required for defining and refining experiences based on your vision and research-based...

  • Report Three Ways To Evolve CX Prioritization

    Advanced Level: Prioritization Practices For CX Transformation
    November 13, 2018 | Ryan Hart

    Companies with well-established, high-functioning prioritization competencies have a wide-open opportunity for innovation and experimentation. Customer experience (CX) professionals can focus their...

  • Report Predictions 2019: DevOps

    Adolescent DevOps Grapples With Governance
    November 8, 2018 | Charles Betz, Sandy Rogers

    In 2019, firms will face increasing complexity and risk as they attempt to scale their DevOps initiatives. This will force them to create more-holistic technical, organizational, and governance...

  • Report Predictions 2019: Software

    Software Innovation Builds Upon Cloud, Collaboration, AI, And More

    Making predictions is hazardous, particularly about the future. Nevertheless, our intrepid software analyst team offers a handful of predictions about important changes in development tools and...

  • Report Predictions 2019: Digital Business

    Digital Leaders Reboot To Hedge Against A Downturn
    November 7, 2018 | Allen Bonde, Jacob Morgan

    In 2019, economic uncertainty will stalk the halls and budgets will see pressure. For digital leaders, necessity is the mother of innovation as firms accelerate their recession planning and focus...

  • Report Digital Transformation: Your First 100 Days

    Digital Transformation Best Practices: Six Ways To Kick-Start Your Transformation Efforts
    June 13, 2018 | Julie A. Ask, Jeffrey S. Hammond

    Just because Fortune 500 companies weren't born digital doesn't mean they can't evolve their development and delivery operations to build the next generation of digital experiences. Doing so...