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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Now Tech: Healthcare RPA, Q2 2020

    Forrester's Overview Of 34 Healthcare RPA Providers
    April 29, 2020 | Jeff Becker

    You can use healthcare robotic process automation (RPA) to alleviate physician burnout, improve clinical outcomes, and increase revenue. But to realize these benefits, you'll first have to select...

  • Report The Forrester Wave™: Healthcare CRM Providers, Q1 2020

    The Seven Providers That Matter Most And How They Stack Up
    March 12, 2020 | Arielle Trzcinski, Kate Leggett

    In our 31-criterion evaluation of healthcare CRM providers, we identified the seven most significant ones — Creatio, Healthgrades, Microsoft, Pegasystems, Salesforce, SugarCRM, and Welltok — and...

  • Report Healthcare And Pharma Marketers: Learn From DTCs Going Direct-To-Value

    DTCs' Novel Approaches To Convenience, Community, And Customization Capture Consumers' Attention
    January 22, 2020 | Ryan Skinner, Sarah Dawson

    Direct-to-consumer (DTC) disruption isn't confined to beauty or mattress brands; DTC startups are also emerging in the highly regulated healthcare and pharmaceutical industries, as empowered...

  • Report Build A Road Map For Personal Identity And Data Management

    March 8, 2019 | Fatemeh Khatibloo

    The era of personal identity and data management (PIDM) is here, spurred by increasingly privacy-aware consumers, new privacy regulations, and a crop of Silicon Valley advocates for data ethics. To...

  • Report The Top Trends For Healthcare Insurers In 2019

    February 27, 2019 | Jeff Becker, Arielle Trzcinski

    In 2019, market consolidation and disruptive new entrants will force health plans to expand their core competencies if they hope to attract new members, reduce medical costs, and drive growth....

  • Report New Tech: Virtual Care, Q1 2019

    Forrester's Landscape Overview Of 36 Providers
    February 5, 2019 | Arielle Trzcinski

    Virtual care promises to transform the way we receive and deliver healthcare. This report presents an overview of the emerging vendors in the healthcare virtual care market. These vendors deliver...

  • Report Three Ways To Evolve CX Prioritization

    Advanced Level: Prioritization Practices For CX Transformation
    November 13, 2018 | Ryan Hart

    Companies with well-established, high-functioning prioritization competencies have a wide-open opportunity for innovation and experimentation. Customer experience (CX) professionals can focus their...