Search Results
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Report Predictions 2020: Media
Streaming Wars, Podcasts, And Further Fragmentation Will Dominate The Media Industry In 2020
2020 will kick off a new decade for the media industry, with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group...
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Report The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019
The 13 Providers That Matter Most And How They Stack Up
In Forrester's evaluation of the emerging market for cross-channel video advertising platforms, we identified the 13 most significant providers in the category — 4C, Adobe, Amobee, Cadent, Centro,...
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Report Forrester Analytics: Social Media Advertising Forecast, 2019 To 2023 (Global)
ForecastView Document
Social is the fastest-growing digital advertising channel globally in the next five years. Marketers must understand what's driving this spend and adjust their spending strategies to match. This...
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Report The Best And Worst Of Email Marketing, 2019
Small Improvements Will Boost Response Rates And Sales
July 22, 2019 | Shar VanBoskirkThis report identifies the small fixes that every B2C marketer can make to their email marketing campaigns in order to boost performance. Forrester reviewed 100 email marketing campaigns across...
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Report Forrester Analytics: Online Video Forecast, 2018 To 2023 (Asia Pacific)
ForecastView Document
June 17, 2019 | Meenakshi TiwariVideo is a win-win medium for consumers, marketers, and digital platforms. It provides consumers with immersive content and also gives a higher return on investment and revenue to marketers and...
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Report Predictions 2019: Media
Five Events Will Reshape The Media Industry
The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...
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Report Marketers: Manage Your Supply Chain
Continuous Improvement: The Omnichannel Advertising Playbook
July 26, 2018 | Susan BidelB2C marketers bemoan the high proportion of their budgets that are nonworking. And it is undeniably true that the direct relationship of media to nonmedia costs associated with digital advertising...
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Report The Digital Transformation Of Video Advertising Arrives
Addressable And Advanced TV Buying Hits The Inflection Point
May 16, 2018 | Jim NailTelevision advertising has resisted the tide of technological change — until now. The ANA/Forrester Q1 2018 US State Of TV And Online Video Advertising Online Survey shows that adoption of...
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Report Measurement Powers Content Marketing Success
January 2, 2018 | Ryan Skinner, Erna Alfred LiousasHow is content influencing audiences? Is your brand forging the basis of better long-term and more-efficient relationships with existing and future customers? And how is all of this activity...