Search Results
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Blog Startups Help — Not Destroy — Your Business
January 25, 2018 | Amanda LeClairThe drumbeat to “disrupt or be disrupted” is often substantiated by the success of Uber and Airbnb; insinuating that your organization is under threat from digital startups. As the importance of...
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Report The Agile Organization: Take A Portfolio-Driven Approach To Thrive
Resource Planning And Management Brings Agile To The Enterprise
January 24, 2018 | Margo VisitacionOrganizations often experience collisions when managing unique workflows that support systems of record and systems of engagement. To minimize this, organizations must embrace their diversity, but...
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Blog What I See Coming For The Channel In 2018
January 24, 20181. Private equity will continue its sweep of the channel software space, creating some unicorns along the way With blockbuster mergers on the channel partner-facing side like Autotask-Datto and on...
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Report Digital Store Processes Hinge On Associate Productivity
Processes: The Digital Store Playbook
January 24, 2018 | Ananda ChakravartyThe store is rapidly changing: Customers now shop online across a range of devices, scan products from their smartphone in the store, and have their online order delivered to their car as they pull...
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Report Insight Platforms Connect Data To Action
January 24, 2018 | Brian HopkinsThe pace of innovation and availability of data are outstripping firms' ability to keep up. Read this report to understand how an emerging class of software — insight platforms — can better connect...
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Report An I&O Pro's Guide To Platform-As-A-Service
There's No Single PaaS To Rule Them All
Your developer teams seek accelerated productivity, but developing at speed isn't an overnight change. As infrastructure and operations (I&O) professionals enter platform-as-a-service (PaaS)...
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Report 2018 Customer Service Trends: How Operations Become Faster, Cheaper — And Yet, More Human
January 24, 2018 | Kate LeggettWe're at a tipping point for customer service operations. Customers contact enterprises at a greater rate over a greater number of channels — shifting between them seamlessly and even using...
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Blog Top CRM Trends That Will Shape The Industry In 2018
January 24, 2018 | Kate LeggettModern CRM is about better serving and supporting customers during their journey. It empowers companies to form an emotional bond with their customers by looking out for their best interests. It...
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Webinar The 2018-2019 Global Tech Market Outlook
January 24, 2018 | Andrew BartelsJoin Vice President, Principal Analyst Andrew Bartels as he discusses Forrester's updated forecast for the global tech market for 2018 and 2019. Key takeaways: Explore the market for...
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Report Lessons Learned From The World's Most Notable Privacy Abuses And Security Incidents, 2017
Continuous Improvement: The Data Security And Privacy Playbook
Breaking news of a massive customer breach or blatant privacy abuse dominates the headlines for days. However, months and even years later, affected customers still struggle with the aftermath and...
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Blog NRF Recap: Facial Recognition Will Change The In-Store Experience (If We Let It)
January 23, 2018 | Brendan MillerNot surprisingly, artificial intelligence in all forms was on full display this year at the NRF Big Show. One AI application that caught my attention was facial recognition technology. Last year,...
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Blog What ZTX means for vendors and users
January 23, 2018 | Chase CunninghamI am a huge fan of Zero Trust—the simplicity of the concept resonates with clients that read the research authored previously by John Kindervag and more recently myself. The framework’s intrinsic...
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Blog Luxury Retail – Invest In Digital Transformation For A Successful 2018 And Beyond
January 23, 2018 | Michelle BeesonGood news for luxury brands – Luxury will see continued growth for online sales and for in-store sales that are influenced by digital touchpoints, per Forrester’s newly updated Global Luxury Retail...
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Report The State Of Application Security, 2018
Application Security Is Worsening, But Automation Offers Hope
January 23, 2018 | Amy DeMartineIn 2017, applications rolled out the welcome mat to malicious hackers, topping the list of successful external attack targets. Why? Developers continue transitioning from perfect to fast to provide...
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Report India Tech Market Outlook, 2018 To 2019
India Will Go Through A Phase Of Cautious Spending In 2019
January 23, 2018 | Ashutosh SharmaIndia's economy is a story of fits and starts. Firms expect the pro-business government to take up aggressive reforms to fast-track economic growth. However, major reforms like demonetization and...
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Report Customers Illuminate The Benefits And Challenges Of Low-Code Development Platforms
Use Customers' Insights To Move Up The Low-Code Learning Curve
January 23, 2018 | John R. RymerMore and more enterprises are adopting low-code development platforms to speed software delivery. Beyond the need for speed, the deeper benefits and challenges of low-code platforms are also coming...
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Report Continuous Value Delivery Is The Foundation Of Success In A Customer-Obsessed World
Getting Closer To The Customer Will Fundamentally Change The Tech Team As We Know It
January 23, 2018 | Tim SheedyCIOs globally are looking for ways in which they can deliver value to their digitally savvy customers, partners, and employees. Many are focusing on the continuous value delivery model. This is a...
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Webinar Values-Based Consumers, Part 3: Forrester Futurology
This roundtable discussion will examine how values-driven consumers will change their behaviors and what it means for companies and institutions in the future. Key takeaways: The way that...
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Blog NRF 2018: Back To Basics…And That’s A Good Thing!
January 22, 2018 | Brendan WitcherThis year’s NRF Show was a surprise, in that it lacked a lot of the hyped-up tech in year’s past (VR in 2017, Beacons in 2016, etc., etc.). That left plenty of room for themes and solutions to...
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Blog Why Carl Jung Would Criticize Today’s Value-Based Marketing
January 22, 2018 | Christopher McCleanGUEST BLOG POST, FROM DREW GREEN As a voracious media consumer, I’m exposed to a mind-numbing amount of advertising. Enough that trends start to emerge. One recent trend standing out more than...
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Blog The Winners And Losers Among Australian Banks In 2018
January 22, 2018 | Tom ChampionIn 2017, we conducted one of the most comprehensive customer surveys on customer experience in the Australian market. It’s called Forrester’s Customer Experience Index (CX Index). The results may...
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Report Partner Strategically To Accelerate Your Insights-Driven Business
Advanced Level: People Practices For Insights-Driven Businesses
January 22, 2018 | Jennifer Belissent, Ph.D.Concerned with time-to-market and inspired by new business models, business and technology execs look to service providers for relevant insights that they can apply directly to their business...
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Blog Public Cloud Reaches European Mainstream, But Brexit Complicates UK Picture
January 22, 2018 | Paul MillerPublic cloud platforms owed much of their early success to adoption by startups. With a bright idea, a web browser, a credit card, and no legacy baggage, the public cloud was an obvious place to...
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Report The Australia Retail Customer Experience Index, 2017
How Australian Retailers Earn Loyalty With The Quality Of Their Experience
January 22, 2018 | Tom ChampionHow well do leading retailers earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of 16 retail brands that we analyzed as part of the...
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Report The Australia Banking Customer Experience Index, 2017
How Australian Banks Earn Loyalty With The Quality Of Their Experience
January 22, 2018 | Tom ChampionHow well do leading banks earn loyalty with the quality of their customer experience (CX)? This year, we reveal the complete rankings of nine banking brands that we analyzed as part of the...