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  • Report Social Media Snapshot: 2017

    Consumer Technographics® Data Snapshot
    September 26, 2017 | Anjali Lai, Erna Alfred Liousas

    Despite social media's ubiquity, it continues to grow in terms of global reach, number of networks, and usage frequency. This data snapshot provides B2C marketers with an overview of the current...

  • Report Mine The Emotions Behind Your Consumers' Social Media Behaviors

    September 26, 2017 | Erna Alfred Liousas, Anjali Lai

    B2C marketers race to push content to social media, desperate to capture an iota of consumer attention. But this content may be hurting your brand in ways you wouldn't expect. This report applies...

  • Report Apple Raises The Bar For Marketers

    What Marketers Need To Know About The New iPhone X And iOS 11
    September 22, 2017 | Thomas Husson

    Ten years ago, Apple not only disrupted the smartphone market, it completely changed the rules in many industries including marketing and advertising. With its latest iPhone X and iOS 11, Apple...

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