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  • Customer Journey Analytics

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  • Webinar Transform Marketing With Customer Journey Analytics

    July 12, 2018 | Tina Moffett

    This webinar shares how marketers can use journey analytics to understand and optimize their customers' paths to purchase. Key takeaways: Learn how marketing strategies can better acknowledge...

  • Report Transform Marketing With Customer Journey Analytics

    Understand Customer Experiences To Improve Brand Perception, Lower Costs, And Stop Churn
    July 5, 2018 | Tina Moffett

    B2C marketers know that understanding customers' journeys is important, but they struggle to find and activate journey-related insights. Enter the discipline of customer journey analytics, which...

  • Report The Forrester Tech Tide™: Martech For B2C Marketers, Q2 2018

    Twenty Technologies Underpin Modern Marketing
    April 5, 2018 | Mary Pilecki, Stephanie Liu, Erna Alfred Liousas

    Marketing technology (martech) is essential to delivering contextually relevant experiences to consumers. Firms are continuously evaluating and adopting a range of martech to support customer...

  • Report The State Of Programmatic Digital Media Buying, 2017

    October 25, 2017 | Samantha Merlivat

    This report highlights the key findings from the following: Forrester's Q1 2015 Demand-Side Platform Wave™ Online Survey, Q3 2015 Global Data Management Platform Forrester Wave™ Online Survey, Q2...

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