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  • Workshop MARKETING EUROPE 2016

    Forum For Marketing Leaders #FORRMktgEU
    May 23, 2016 | London | Melissa Parrish, James L. McQuivey, Anjali Lai

    As digital technologies empower independence and fragment attention, modern marketing teams must deepen their understanding of their rapidly evolving digital customers. Marketing professionals...

  • Workshop Forrester's Forum For Marketing Leaders

    Connect | Engage | Deliver
    April 29, 2015 | London | Luca S. Paderni, James L. McQuivey, Martin Gill

    In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are...

  • Report The New Mobile Mind Shift Index: Global

    Global Consumer Technographics®
    November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

    Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

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