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The Customer Loyalty Playbook For 2019

Create A Loyalty Strategy, Not Just A Rewards Program

Earning customer loyalty demands more than implementing a rewards program. Strategies that rely purely on loyalty programs offering points and discounts miss an opportunity to drive deeper...

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  • Report The Psychology Of Points

    Landscape: The Customer Loyalty Playbook
    May 8, 2019 | Emily Collins, Anjali Lai

    Brands across industries pump millions of dollars into loyalty programs that offer the same mix of points, discounts, and material benefits. But do they capture the hearts and wallets of empowered...

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