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  • Report Reset Your Technology Foundation For Customer Engagement

    Beginner Level: Technology Practices For IT Transformation
    January 28, 2019 | Brian Hopkins, Ted Schadler

    Companies establishing their technology priorities for the age of the customer face an uphill battle against legacy systems and outdated technologies. This report outlines the technologies that...

  • Report Optimize Cybersecurity And Privacy Oversight

    Advanced Level: Oversight For Cybersecurity And Privacy
    January 25, 2019 | Renee Murphy, Nick Hayes, Paul McKay

    Firms with advanced-level oversight for cybersecurity and privacy are rare, but despite their strong efforts, they can't become complacent. Regulatory requirements, threats, business models, and...

  • Report Elevate Cybersecurity And Privacy Oversight

    Intermediate Level: Oversight For Cybersecurity And Privacy
    January 25, 2019 | Paul McKay, Renee Murphy, Nick Hayes

    Firms with intermediate cybersecurity and privacy oversight have a solid foundation and are seeking to extend their influence in the organization. By strengthening strategy, governance, adherence...

  • Report The CIO's Guide To Lead-To-Revenue Management

    Examining The CMO's World Through A CIO's Lens
    January 14, 2019 | Leslie Joseph, Lori Wizdo

    Marketing teams today make ever greater demands on their firm's technology strategy and budgets. In response, today's CIOs must forge a close strategic partnership with their CMOs. To do so, they...

  • Report A Four-Tier Approach To Building Your Innovation Network

    Build And Manage Your Innovation Network Effectively
    December 14, 2018 | Dan Bieler

    The ability to effectively participate in and contribute to innovation networks is a core competency of the CIO's innovation strategy. As traditional linear value chains give way to network-based...

  • Report 2018 US Tech Talent Hotspots

    Tap New Metro Markets To Get The Tech Talent You Need At A Cost You Can Afford
    November 14, 2018 | Andrew Bartels, Nate Meneer

    A highly skilled, customer-obsessed tech workforce is a powerful competitive advantage in the age of the customer. But a strong labor market and the growing need for tech skills across all...

  • Report Overcome Internal Barriers To Successfully Innovate

    Start With Creating The Right Corporate Culture, Structure, And Approach
    November 13, 2018 | James Staten

    In the age of the customer, market leaders such as C-suite executives are prioritizing innovation to help drive market change. If your priority is disruptive innovation, some of your biggest...

  • Report Predictions 2019: CIO

    A Year Of Rebuilding Foundations And Measured Innovation
    November 5, 2018 | Matthew Guarini, Pascal Matzke

    Technology is a key differentiator for how companies deliver superior customer and employee experiences. CIOs that can take advantage of this opportunity will strengthen their position in the...

  • Report Indian Firms Have Made Progress On Digital Business Maturity, But Still Have Miles To Go

    Indian Enterprises Need To Move Beyond Ad Hoc Attempts At Digital
    July 25, 2018 | Ashutosh Sharma

    Indian firms have slowly and steadily started on their digital transformation journey. Are these efforts on the right track? This report applies Forrester's digital business maturity assessment to...

  • Report Innovation In The Age Of The Customer Requires A Culture Of Diversity And Inclusion

    Diversity And Inclusion Become Key Competencies Of Your Innovation Program
    April 23, 2018 | Dan Bieler

    In the age of the customer, successful organizations innovate and differentiate by boosting diversity and inclusion. This allows them to create an environment where employees feel empowered to...

  • Report The Five Phases To Transform IT In The Digital Age

    Customer Focus, Speed, And Agility Change The Game Of Redesigning IT
    March 27, 2018 | Matthew Guarini, Marc Cecere

    The age of the customer, combined with digital, cloud, agile, and new technology, is rapidly changing the structure, processes, and culture of IT organizations. But the steps to get to these new...

  • Report Use Forrester's AI Activation Framework For AI Results

    The AI Operating Model Is About Much More Than Tech
    March 23, 2018 | Michele Goetz

    Robots don't come out of the box ready to take on a task. They must learn. And contrary to other analytic capabilities designed and optimized to answer a question or output a result, robots operate...

  • Report Insights-Driven Businesses Appoint Data Leadership

    Chief Data Officers Embrace Business Objectives — And Deliver Business Results
    March 19, 2018 | Jennifer Belissent, Ph.D.

    New data and analytics leadership roles come with many titles but ultimately the same responsibility: to drive not only the management and governance of data but also its use across the...

  • Report CIOs At Firms With Great CX Are Different

    Their First Priority Is Their Company's Customers
    March 8, 2018 | Bobby Cameron

    Forrester's Customer Experience Index (CX Index™) predicts customer loyalty. CMOs work hard to improve CX because better CX drives revenue. We interviewed CIOs from firms with high CX Index scores...