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Forrester First Insight

As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

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  • Report Forrester Infographic: The Insights-Driven Business Responsibility Matrix

    Maturity, Company Size, And Diversification Dictate Roles And Responsibilities
    January 7, 2020 | Boris Evelson

    Everyone's job is no one's job — which is why you need a clear responsibility and ownership matrix, especially for data and analytics roles and responsibilities within a company. The...

  • Report An Open Culture Becomes The Underpinning For The Adaptive Enterprise

    Your Corporate Culture Defines How Well You Can Tackle The Challenges Of Managing Permanent Change
    December 11, 2019 | Dan Bieler, Ash Mukherjee

    Your corporate culture defines how your organization thinks about itself and how it tackles the challenges of permanent change. Your corporate culture must be open and flexible enough to adjust to...

  • Report Key Attributes Of An Adaptive Operating Model

    Develop Your Operating Model Around Strategy, Operations, And Leadership
    November 12, 2019 | Gordon Barnett

    Too often organizations view IT transformation purely from a technology perspective. Although it's important to understand how to prioritize technology that boosts customer experiences while...

  • Report Optimize Your Cybersecurity And Privacy People And Culture Practices To Differentiate

    Advanced Level: People Practices For Cybersecurity And Privacy
    October 3, 2019 | Jinan Budge, Salvatore Schiano

    Firms at an advanced stage of the journey to cybersecurity and privacy maturity have likely built a positive reputation for responsible data use and enjoy strong employee morale. This report — the...

  • Report Introducing Forrester's Employee Experience Index

    Landscape: The Employee Experience Playbook
    February 14, 2019 | David K. Johnson, Samuel Stern

    The debate about the importance of employee experience (EX) is moving into a new phase. It's no longer a question of whether EX is important. Now the debate is about which EX elements matter most....

  • Report 2018 US Tech Talent Hotspots

    Tap New Metro Markets To Get The Tech Talent You Need At A Cost You Can Afford
    November 14, 2018 | Andrew Bartels, Nate Meneer

    A highly skilled, customer-obsessed tech workforce is a powerful competitive advantage in the age of the customer. But a strong labor market and the growing need for tech skills across all...

  • Report Overcome Internal Barriers To Successfully Innovate

    Start With Creating The Right Corporate Culture, Structure, And Approach
    November 13, 2018 | James Staten

    In the age of the customer, market leaders such as C-suite executives are prioritizing innovation to help drive market change. If your priority is disruptive innovation, some of your biggest...

  • Report Innovation In The Age Of The Customer Requires A Culture Of Diversity And Inclusion

    Diversity And Inclusion Become Key Competencies Of Your Innovation Program
    April 23, 2018 | Dan Bieler

    In the age of the customer, successful organizations innovate and differentiate by boosting diversity and inclusion. This allows them to create an environment where employees feel empowered to...