11 results in Everything
 
Sort by:
Refine
  • Data Management
  • Secure customers, protect the brand

Featured content

The Data Management Playbook For 2019

Your Business Is Only As Fast As Your Data

Today, what you know, and how well you use that knowledge, fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...

Search Results

  • Report Top Research For Marketers: The Impact Of Privacy

    January 7, 2019 | Mary Pilecki, Stephanie Liu

    Privacy regulations such as the General Data Protection Regulation (GDPR) are changing companies' approaches to privacy and technology vendors' approaches to marketing and analytics. This report...

  • Report The Forrester New Wave™: GDPR And Privacy Management Software, Q4 2018

    The 12 Providers That Matter Most And How They Stack Up
    November 27, 2018 | Enza Iannopollo

    In Forrester's evaluation of the emerging market for EU General Data Protection Regulation (GDPR) and privacy management software, we identified the 12 most significant providers in the category —...

  • Report Top Research For CIOs: The Platform Economy

    Every Business Can Have A Platform, But Not All Platforms Will Be Successful
    September 27, 2018 | Matthew Guarini, Ted Schadler

    Platforms will reshape every industry, delivering improved customer experiences and reshaping corporate value chains. Forrester has been researching the platform economy over the past few years,...

  • Report Lay Your Security Tech Foundation

    Beginner Level: Technology Practices For Cybersecurity And Privacy

    This report — the first of three in the technology competency of the cybersecurity and privacy playbook — outlines the technologies that CIOs and other technology leaders should prioritize to move...

  • Report Marketing Under GDPR Hinges On Data Governance

    Road Map: The Customer Trust And Privacy Playbook

    The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are on the horizon, from the US to...

  • Report How Dirty Is Your Data?

    Strategic Plan: The Customer Trust And Privacy Playbook
    May 14, 2018 | Fatemeh Khatibloo

    As consumers' privacy concerns grow, marketers must rethink their data practices. Today's data governance practices — the rules that guide what consumer data a company collects; how it stores,...

Content Type

Apply

Filters

Primary Role

Methodology

Region

Vendor