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  • Sourcing Strategy & Execution
  • Shar VanBoskirk

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  • Report How To Craft An Email Marketing RFP

    June 15, 2011 | Shar VanBoskirk

    The volume of client inquiries we field about email vendor selection indicates that marketers still totter their way through the process, even though email marketing is the most mature interactive...

  • Report The New Paid Search Automation Landscape

    February 22, 2011 | Shar VanBoskirk

    The paid search automation landscape has grown to include more vendors that provide enterprise-level bid optimization, campaign management, and reporting. And automation can help marketers control...

  • Report Automation Helps Marketers Scale Organic Search

    February 22, 2011 | Shar VanBoskirk

    Marketers can now use standalone technologies to automate the SEO audits, prioritize SEO tactics, and measure results — efforts that have been available primarily through services engagements to...

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