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• Forum CX Europe 2019

  Change The Game: Leading Radical CX Innovation

  November 14, 2019 | Joana van den Brink-Quintanilha

  First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

• Report The State Of US Consumers And Technology, 2019

  Increasingly Intimate Technologies Spark The Next Mind Shift

  November 8, 2019 | Anjali Lai

  Today's abundance of technology means that consumers idealize digital detoxes and device retreats, but our data proves that their willingness and capacity to adopt and use more technology is still...

• Report The Forrester Streaming Media Wave™: US Apps, Q4 2019

  New Entrants Fall Short Of The Bar Set By Netflix, Hulu, And Amazon

  October 28, 2019 | Jim Nail, Andrew Hogan

  Competition for the time and dollars of US streaming service consumers is about to get intense. The impending entry of Apple TV Plus and Disney Plus and Warner Media's upgrade to HBO Max will...

• Forum CX Singapore 2019

  Change The Game: Driving Radical CX Innovation

  August 28, 2019 | Singapore | Frederic Giron

  First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

• Report Forrester Analytics: Social Media Advertising Forecast, 2019 To 2023 (Global)

  ForecastView Document

  August 7, 2019 | Meenakshi Tiwari, Brandon Verblow

  Social is the fastest-growing digital advertising channel globally in the next five years. Marketers must understand what's driving this spend and adjust their spending strategies to match. This...

• Report TikTok Excels In The Age Of Short Videos

  ForecastView Document

  July 3, 2019 | Meenakshi Tiwari

  TikTok is the world's leading platform for short-form mobile videos, but if you're older than 35, there's a good chance you're unaware of the global TikTok revolution. TikTok and short video apps...

• Report Forrester Analytics: Online Video Forecast, 2018 To 2023 (Asia Pacific)

  ForecastView Document

  June 17, 2019 | Meenakshi Tiwari

  Video is a win-win medium for consumers, marketers, and digital platforms. It provides consumers with immersive content and also gives a higher return on investment and revenue to marketers and...

• Forum CX NYC 2019

  Change The Game: Leading Radical CX Innovation

  June 11, 2019 | New York City | Harley Manning, Rick Parrish, Maxie Schmidt-Subramanian

  First, the good news. Customer experience (CX) leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and...

• Forum Digital Transformation & Innovation Europe 2019

  Master Tech-Driven Transformation

  June 4, 2019 | London | Pascal Matzke

  The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...

• Forum Digital Transformation & Innovation 2019

  Master Tech-Driven Transformation

  May 14, 2019 | Chicago | Liz Herbert, Matthew Guarini, Brian Hopkins

  The lure of digital transformation Much of the allure of digital transformation was in its promise of leading market disruption and innovation. If you added a few emerging technologies here,...

• Forum CX Sydney 2019

  Change the Game: Driving Radical CX Innovation

  May 9, 2019 | Sydney | Michael Barnes, Riccardo Pasto, James Staten

  Good news. CX leaders have successfully elevated and transformed the practice of CX over the past decade. We’ve become more professional, more analytical, and more focused on business impact....

• Forum Consumer Marketing 2019

  Beyond The Direct-To-Consumer Revolution

  April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

  Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...

• Report Personalized Video Creates Better Customer Service Experiences

  High-Impact Video Communications Reduce Unnecessary Service Calls And Add A Human Touch To Automated Environments

  March 2, 2018 | Nick Barber, Ian Jacobs

  Customers don't like reading the mounds of information that companies often send them, so savvy companies use video to cut through the clutter and deliver a great experience. Specifically, brands...

• Report Make Your Video Shoppable To Boost Online Conversion

  Optimize Your Marketing Video For Commerce

  February 23, 2018 | Brendan Witcher, Nick Barber

  Retailers and brands across all product categories must differentiate themselves online while also finding ways to successfully engage and entertain today's digitally savvy, hyper-stimulated...