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  • Report The State Of Empowered Customers And Technology: Benchmark 2017, Global

    Global Consumer Technographics®
    October 6, 2017 | Anjali Lai

    Consumer behaviors and expectations are rapidly evolving, but the rate of change differs across the globe. And while similar attitudes drive the most empowered customers, their device usage varies...

  • Report Use Social Technographics® To Better Serve European Audiences

    Know The Social Channels, Tools, And Tactics That Best Resonate With Your Audience
    December 9, 2016 | Samantha Merlivat

    Forrester's Social Technographics help marketers frame their marketing strategy around the social preferences of their target group in terms of the sites they visit, the motivations they have in...

  • Report The State Of Consumers And Technology: Benchmark 2015, Europe

    European Consumer Technographics®
    February 29, 2016 | Reineke Reitsma

    This report is our overview of European consumers' behaviors and technology attitudes based on Forrester's European Consumer Technographics surveys and ForecastView data. We analyzed technology...

  • Report Build An Engagement Strategy For Europe's Social Snackers

    Aim For Social Depth Marketing And Audience Interaction Habits Using Social Technographics®
    August 6, 2014 | Ryan Skinner

    European online consumers are more reserved in social channels compared with other markets; we say they "snack" in social channels because they treat the channels as interesting but nonessential....

  • Report Revealing The Social Technographics® Scores Of Global Consumers

    Global Consumer Technographics
    February 20, 2014 | Gina Fleming

    Social media is now embedded in the Internet experience for consumers around the globe. This means that marketers now face the question of how to use social media, rather than whether they should...

  • Report European Tech Buyers Continue To Consume Digital Content Socially

    The 2012 B2B Social Technographics® Of European Buyers
    September 26, 2012 | Peter O'Neill

    Technology buying is a highly considered, collaborative process, and one ideally suited for social interactions. To see how emerging digital media affects the process, Forrester surveys technology...

  • Report 2012 Social Technographics® Of Your B2B Community Prospects

    What Tech Marketers Should Know About Buyers' Social Behaviors
    September 5, 2012 | Kim Celestre, Zachary Reiss-Davis

    B2B marketers have the difficult task of reaching multiple individuals at different seniority levels and roles across a company in order to influence a technology purchase decision. In addition,...

  • Report BT Social Technographics® 2011: Age Matters

    Social Media Preferences Vary Significantly Among Age Groups
    August 10, 2011 | Peter O'Neill

    Forrester has analyzed data from the Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers by age group to examine a common assumption: Most of the social...

  • Report B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

    B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level
    August 9, 2011 | Peter O'Neill

    Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

  • Report 2011 Social Technographics® For Business Technology Buyers

    Technology Marketers Must Prepare For The Coming Storm
    July 18, 2011 | Kim Celestre

    Data from Forrester's Q1 2011 US and European B2B Social Technographics® Online Survey For Business Technology Buyers indicates that both social media habits and the role social media is playing in...

  • Report When To Socialize Online With B2B Buyers

    The Social Technographics® Of Business Buyers Reveals Purchasing Influencers
    December 30, 2010 | Jeff Ernst

    Does the hype that surrounds social media's impact on how consumers buy translate to business environments? Forrester's North American And European B2B Social Technographics® Online Survey, Q1...

  • Report A Global Update Of Social Technographics®

    An Empowered Report: Social Media Growth Is Centered On Social Networking
    September 28, 2010 | Jacqueline Anderson, Josh Bernoff

    While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue...

  • Report European Social Technographics® 2010

    The Rise Of The Joiners And The Conversationalists
    September 28, 2010 | Nate Elliott

    Social media adoption in Europe continues to grow: 68% of online Europeans now use social technologies each month, up from 61% in 2009. Not only has the use of social networks grown significantly...

  • Report B2B Tech Marketers Must Tune Their Social Media Campaigns For Europe

    B2B Social Technographics® Shows That Europeans Use Social Media, But For Various Reasons
    April 29, 2010 | Peter O'Neill

    Forrester has now completed its annual North American And European B2B Social Technographics Online Survey, Q1 2010. The detailed regional breakdown for European tech buyers shows that their...

  • Report Social Technographics®: Business Technology Buyers

    Second Annual Review Of The Social Technographics Of Business Technologists
    April 28, 2010 | Peter Burris

    Forrester's North American And European business-to-business (B2B) Social Technographics Online Survey, Q1 2010, of technology buyers and their social media habits shows the important, but still...

  • Report Social Technographics® Reveals Local Differences In Technology Buyer Profiles

    April 24, 2009 | Jennifer Belissent, Ph.D.

    Social media is a global phenomenon creating profound change in B2B buyer behavior and the nature of the relationship between technology buyers and vendors. While social media is evolving into a...

  • Report The Social Technographics® Profile Of European Baby Boomers

    Reaching Older Consumers Through Social Media
    April 10, 2009 | Rebecca Jennings

    Interactive marketers already know that young consumers are very engaged in social media but often fail to appreciate that social tools can be an effective mechanism to reach older users. More than...

  • Report The Social Technographics® Of Business Buyers

    How Technology Buyers Engage With Social Media
    February 20, 2009 | Laura Ramos, G. Oliver Young

    Social media give a voice to buyers who can now describe their experience and disappointment to a global audience. And, wow, are they saying a lot. Forrester surveyed more than 1,200 business...

  • Report The Social Technographics® Profile Of European Parents

    October 10, 2008 | Mary Beth Kemp

    Today's parents are a little behind the curve in Social Computing adoption. That said, moms are keen Joiners and dads are absorbed Spectators. Brands looking to connect to parents should begin to...

  • Report Technographics® Insight: Social Technographics In Poland

    September 19, 2008 | Reineke Reitsma

    This Technographics Insight takes a look at Social Technographics in Poland. It examines the importance of understanding the impact of social computing activities on companies.

  • Report The Social Technographics® Profile Of European Online Buyers

    How To Use Social Media To Reach Buyers — And Nonbuyers
    July 9, 2008 | Rebecca Jennings

    European online consumers who have bought online engage in social media more than average: Approximately half are Spectators who consume content such as blogs and reviews, and more than one-fifth...

  • Report The Social Technographics Of European Online Travelers

    March 20, 2008 | Henry H. Harteveldt

    Ten percent of European online travelers engage with some form of Social Computing every day. Forrester's Social Technographics® identifies how Europe's online travelers fall within the six groups...

  • Report European Social Technographics® Revealed

    How Europeans Are Adopting Social Technologies
    February 26, 2008 | Rebecca Jennings

    Social technologies, such as blogs, networks, and wikis, already attract a significant percentage of online Europeans. However, to prioritize which Social Computing channels to use to communicate...

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