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  • Michele Goetz

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The Data Management Playbook For 2019

Your Business Is Only As Fast As Your Data

Today, what you know, and how well you use that knowledge, fuels your competitiveness and growth. You must change how your firm provisions and manages data to keep up with empowered customers and...

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  • Forum Data Strategy & Insights 2019

    The Insights-Driven Enterprise: Data Strategies for Business Transformation
    November 5, 2019 | Austin | Brandon Purcell, Noel Yuhanna, Boris Evelson

    It's time to stop drowning in data. The insights-driven enterprise is dependent on a critical, shared resource: deep pools of data. Data analytics, data governance, and data infrastructure are...

  • Report Data Technology Pathfinder

    Landscape: The Data Management Playbook
    December 19, 2018 | Michele Goetz

    The variety, velocity, and volume of data continue to explode; business stakeholders want direct access to diverse data; and firms now set policies and assume the risk of data management and usage....

  • Report Four Steps To A Data Management Strategy In Light Of Big Data

    Strategic Plan: The Data Management Playbook
    November 16, 2018 | Michele Goetz, Mike Gualtieri

    Data is the lifeblood of your entire organization. It should enlighten every function of the business, including CX, operations, marketing, sales, service, and finance. A data management (DM)...

  • Report STIR Your Data For Context

    The Definitive Guide To Semantics
    November 8, 2018 | Michele Goetz

    Your business stakeholders, data scientists, and analysts want data to just work. Today, that simply isn't the case. They are spending too much time taking on data management and governance tasks...

  • Report Reclaim Your Semantic Desert To Monetize Your Data

    Use Machine Learning Data Catalogs To Automate Semantics At Scale
    September 7, 2018 | Michele Goetz

    Data management has relied heavily on the logical and physical aspects of data and systems. The result? Rigid, brittle systems that don't support multiple use cases or adapt quickly to new business...

  • Report The Forrester Wave™: Machine Learning Data Catalogs, Q2 2018

    The 12 Providers That Matter Most And How They Stack Up
    June 21, 2018 | Michele Goetz

    In our 29-criteria evaluation of machine learning data catalogs (MLDCs) providers, we identified the 12 most significant ones — Alation, Cambridge Semantics, Cloudera, Collibra, Hortonworks, IBM,...

  • Report Battle Of The Data Lakes: Customer Insight Versus Enterprise Platform

    February 16, 2018 | Michele Goetz

    The race for the most compelling customer experience (CX) is intensifying, and customer insights are the rocket fuel for CX engines. But internal battles over the "right" scope for a data lake —...

  • Report Predictions 2018: The Honeymoon For AI Is Over

    Success At Artificial Intelligence Means Hard Work — Treat It Like A Plug-In Panacea And Fail

    The honeymoon for enterprises naively celebrating the cure-all promises of artificial intelligence (AI) technologies is over. Forrester predicts that 2018 will be the year when a majority of...

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