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The Digital Intelligence Playbook For 2020

Data To Experience At The Speed Of Engagement

Insights-driven businesses have an edge on the rest of us: Their digital intelligence (DI) practices synchronize digital analytics with digital interactions to continuously deliver optimized...

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  • Report Reimagine The Product Innovation Cycle For Connected Products

    Product Companies Need Customer Experience Help To Create Connected Experiences Using The Internet Of Things
    February 26, 2019 | Frank Gillett

    For physical goods, the traditional product development process is no longer sufficient. Customers now expect their physical product experiences to be personalized and constantly improving. CIOs...

  • Report The CIO's Guide To Lead-To-Revenue Management

    Examining The CMO's World Through A CIO's Lens
    January 14, 2019 | Leslie Joseph, Lori Wizdo

    Marketing teams today make ever greater demands on their firm's technology strategy and budgets. In response, today's CIOs must forge a close strategic partnership with their CMOs. To do so, they...

  • Report Real-Time Is The Next Evolution In CX Success

    Build Real-Time Capabilities That Allow Your Business To Move At The Customer's Speed
    December 17, 2018 | Bobby Cameron

    Companies striving to be customer-obsessed are running into customer experience (CX) roadblocks. Customer Experience Index (CX Index™) scores are not improving; instead, Forrester finds them to be...

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