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  • Report The Forrester Streaming Media Wave™: US Apps, Q4 2019

    New Entrants Fall Short Of The Bar Set By Netflix, Hulu, And Amazon
    October 28, 2019 | Jim Nail, Andrew Hogan

    Competition for the time and dollars of US streaming service consumers is about to get intense. The impending entry of Apple TV Plus and Disney Plus and Warner Media's upgrade to HBO Max will...

  • Forum Consumer Marketing 2019

    Beyond The Direct-To-Consumer Revolution
    April 2, 2019 | New York City | Jim Nail, Anjali Lai, Melissa Parrish

    Direct-to-consumer (DTC) brands have captured consumers’ admiration and loyalty … but most have an unsustainable economic model. Traditional brands are optimized to deliver financial...