Forrester

Search Results

• Webinar Predictions 2020: Retail

  Monday, February 10, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow, Sucharita Kodali, Brendan Witcher

  2020 will be a(nother) year of upheaval in global society and its institutions. Elections, trade barriers, climate change, and more have both consumers and businesses on edge. To evolve and grow,...

• Webinar The Outlook For Industrial IoT Software Platforms: Insights From The Forrester Wave™

  Thursday, January 30, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Paul Miller, Michele Pelino

  The industrial internet of things (IoT) continues to grow in importance as manufacturers around the world chase efficiency improvement, cost reduction, and a wide range of new IoT-enabled business...

• Webinar 5G Part Three: IoT, Edge Computing, And Network

  Thursday, January 30, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Abhijit Sunil, Andre Kindness, Dan Bieler

  5G will heavily influence and be influenced by the advent of the internet of things (IoT), edge computing, and various networking technology advances. This webinar looks at what these trends are...

• Webinar IoT Predictions 2020

  New Technology, Network, And Business Model Innovations Build IoT Momentum

  Wednesday, January 29, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Frank E. Gillett, Michele Pelino, Paul Miller

  Internet-of-things (IoT) solutions transform many aspects of the enterprise, including differentiating product design, enhancing operational processes, and enabling new business models. Join...

• Webinar AI Predictions 2020

  A Conversation With The Analysts Who Made Them

  Monday, January 27, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Srividya Sridharan, Mike Gualtieri, Ian Jacobs

  The artificial intelligence (AI) zeitgeist today is filled with grand vision, pragmatism, hope, fear, success, failure, and everything in between. As with any megatrend, AI has captured the...

• Webinar Customer Experience Predictions For 2020: It’s All About Proving Business Results

  Wednesday, January 22, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Harley Manning

  When it comes to customer experience (CX) predictions, there’s an elephant in the room that’s dominating our thinking this year: money. Why? Because in 2020, proving that CX delivers...

• Webinar Predictions 2020: Customer Service

  The Year That Automation And AI Reshape Customer Service

  Tuesday, January 21, 2020, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Ian Jacobs, Kate Leggett, Art Schoeller

  Join us to explore the (often unexpected) impacts of AI and automation in 2020 and beyond. From remaking contact center labor models to changes in the way customer service work is done, 2020 will...

• Webinar The Golden Rules For RPA Success

  Tuesday, January 21, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Leslie Joseph

  Every organization has implemented automation, and its impact on winning, serving, and retaining customers is unquestionable. Robotic process automation (RPA) is the tip of the spear that is...

• Webinar Read The Writing On The Wall: Data Literacy Matters

  Wednesday, January 8, 2020, 10:00 a.m.-10:40 a.m. Eastern time (15:00-15:40 GMT) | Jennifer Belissent, Ph.D.

  Did you miss the recent blog "Data Literacy Matters – Do We Have To Spell It Out?!" If you did, don’t worry. We’re going to spell it out for you here. The gap between wanting to...

• Webinar 2020 To 2021 US Tech Budgets: The Industry Outlook

  Wednesday, January 8, 2020, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Andrew Bartels

  This webinar covers Forrester’s updates to our forecast for business and government purchases of tech goods, services, and staff in the US for 2020 and 2021 overall and by industry. Key...

• Webinar Global Tech Market Outlook Update For 2020-2021

  Settling Into A Slow Growth Mode

  Tuesday, January 7, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Andrew Bartels

  Forrester updates its forecast for business and government purchases of information and communications technologies globally and by region for 2020 and 2021.Key takeaways: Slowing economic growth...

• Webinar The Business Case For A Modern Sales Enablement Toolset

  Monday, January 6, 2020, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Mary Shea

  This webinar looks holistically at three tools — sales engagement, sales enablement automation, and sales readiness — that are rapidly becoming foundational to the 21st-century sales...

• Webinar Key Takeaways From The Forrester Wave™: SAP Services Providers For Midsize Enterprises, Q4 2019

  Thursday, December 19, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Amanda LeClair

  SAP customers face a lot of key decisions when evaluating their SAP footprint and future. Customers also have a wide variety of services partners to help at any stage from formulating a strategy...

• Webinar Humanize Feedback To Drive VoC Action

  Thursday, December 19, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Faith Adams

  Driving engagement and action in voice-of-the-customer (VoC) programs is hard. Because of this — and despite investments in people and technology — VoC programs don’t deliver...

• Webinar B2B Marketing And Sales Predictions 2020: A Conversation With The Analysts Who Made Them

  Wednesday, December 18, 2019, 1:00 p.m.-2:00 p.m. Eastern time (18:00-19:00 GMT) | Steven Casey, Jay McBain, Laura Ramos

  If you’ve read the blog or press coverage about our predictions for 2020, or even if you haven’t, this is your chance to engage directly with the analysts who made them. During this...

• Webinar Combat Cancel Culture With New Marketing Strategies

  Wednesday, December 18, 2019, 11:00 a.m.-11:40 a.m. Eastern time (16:00-16:40 GMT) | Renee Murphy, Salvatore Schiano

  Social media has created customer groups that coalesce around a brand. In effect, a union. In the age of the customer, they collectively can and will change your corporate policy. Are you ready for...

• Webinar Predictions 2020: Cloud Computing

  Tuesday, December 17, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Dave Bartoletti, Abhijit Sunil, Lauren E. Nelson

  As 2019 comes to a close, it is once again time to talk predictions for the upcoming year. This webinar outlines Forrester’s five key cloud predictions that will shape the market for 2020....

• Webinar The Employee Experience Bill Of Rights In The Era Of AI And Automation

  Tuesday, December 17, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | J. P. Gownder, David K. Johnson

  Employee experience (EX) has become a key driver of customer obsession and business success. But as AI and automation enter the workplace, employee experience will be challenged on several fronts....

• Webinar SaaS Billing Technology: A Sleeper Agent For Business Agility

  Monday, December 16, 2019, 1:00 p.m.-1:40 p.m. Eastern time (18:00-18:40 GMT) | Lily Varon

  Your ability to keep up with market changes and the quality of your customer experiences will depend on agile billing technology. Everything from customer trust to the company’s accounting is...

• Webinar The Case For An Open Sourcing Strategy

  Monday, December 16, 2019, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | James Staten, Christopher Condo

  To drive up ecosystem, customer, and industry adoption and expansion of your digital transformation platforms and innovations, a key move by leading firms is to open source foundational aspects of...

• Workshop The Fundamentals of Highly Effective Analyst Relations

  A Workshop For Analyst Relations Professionals

  December 16, 2019 | Cambridge, MA | Kevin Lucas

  Industry analysts influence vendor markets, specific sales deals, product development, and even market capitalization. So no vendor dare let analysts do this unchaperoned. Instead, many vendors opt...

• Report How To Manage Brexit's Impact: CISO Edition

  Focus On Data Protection, Staffing, And Regulatory Alignment

  December 12, 2019 | Paul McKay, Enza Iannopollo

  Unless the UK decides to scrap the past 3.5 years of Brexit and remain in the EU (which is possible, but not the most likely outcome), much of the maddening uncertainty that has depressed...

• Report Blaze A New Path To Successful AR

  Roadmap: The Industry Analyst Relations Playbook

  December 12, 2019 | Kevin Lucas

  It's one thing to know how to plan an analyst relations (AR) program, but it's another to do so in an unfamiliar company with unfamiliar colleagues, all of whom may have different expectations of...

• Report Forrester Analytics: Online Marketplaces Tracker, 2015 To 2020 (Global)

  ForecastView Document

  December 12, 2019 | Michael O'Grady, Sanjeev Kumar

  Marketplaces are taking an increasing share of online retail sales: 59% of B2C online retail spend came from marketplaces in 2018. This report uses data from Forrester's Online Marketplace Tracker,...

• Report Forrester Infographic: Big Data And Big Dollars Drive Mapping Innovation

  Unlocking The Potential Requires Open Mapping Platforms That Blend Location Data, Your Data, And Powerful Software In The Cloud

  December 12, 2019 | Ted Schadler

  Mapping is the power play hidden in plain sight; incumbents and startups alike are stockpiling massive amounts of data and innovation. But today's closed stacks and download-only data stand in the...