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  • Report Forrester Readiness Index: Digital Marketing, 2017

    ForecastView Document
    November 6, 2017 | Brandon Verblow, Sanjeev Kumar

    The Forrester Readiness Index (FRI) provides digital marketers and marketing vendors with a simple, reliable instrument to quickly make sense of a variety of market signals to aid in determining...

  • Report Forrester Readiness Index: Digital Marketing, 2016

    ForecastView Spreadsheet
    August 2, 2016 | Brandon Verblow

    The Forrester Readiness Index (FRI) for digital marketing is a quantitative assessment that provides insights into the digital marketing environment and opportunity of 55 countries across the globe...

  • Workshop MARKETING 2016

    Forum For Marketing Leaders #FORRMktg
    April 26, 2016 | New York, NY | Carlton A. Doty, Shar VanBoskirk, Jill Chiara

    As digital technologies empower independence and fragment attention, modern marketing teams must deepen their understanding of their rapidly evolving digital customers. Marketing professionals...

  • Report The State Of Consumers And Technology: Benchmark 2015, Canada

    North American Consumer Technographics®
    January 25, 2016 | Gina Fleming

    This report is an overview of Canadian consumers' behaviors and technology attitudes by age group, based on Forrester's North American Consumer Technographics surveys and our ForecastView data....

  • Workshop Forrester's Forum For Marketing Leaders

    Connect | Engage | Deliver
    April 14, 2015 | New York, NY | Carlton A. Doty, James L. McQuivey, Nate Elliott

    In the age of the customer, marketers face three acute strategic and operational challenges: how to connect with distracted, empowered customers; how to engage customers once those connections are...

  • Report Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global), Q4 2014 Update

    ForecastView Spreadsheet Q4 2014 Update
    December 19, 2014 | Michael O'Grady

    Tablet sales growth increased by just 13.2% in 2014, almost four times less than the growth seen in 2013. Despite this slowdown in tablet sales, the worldwide tablet installed base saw 42% growth...

  • Report The New Mobile Mind Shift Index: Global

    Global Consumer Technographics®
    November 25, 2014 | Gina Fleming, Thomas Husson, Josh Bernoff

    Forrester recently introduced its revised Mobile Mind Shift Index (MMSI), a tool that enables marketing leaders to assess their customers' mobile intensity, expectations, and behaviors and then...

  • Report Forrester Research World Mobile And Smartphone Adoption Forecast, 2014 To 2019 (Global)

    ForecastView Spreadsheet
    August 8, 2014 | Satish Meena

    The number of global smartphone subscribers is expected to reach 3.5 billion by 2019, crossing the 50% mark for smartphone penetration by population in 2017 and reaching 59% by 2019, up from 28% in...

  • Report Interactive Channels To Watch In 2014

    April 7, 2014 | Shar VanBoskirk

    This report is the latest installment in an annual series on how marketing leaders leverage interactive channels. Email marketing and display advertising still top marketer's lists, but mobile and...

  • Report Forrester Research World Tablet Adoption Forecast, 2013 To 2018 (Global)

    ForecastView Spreadsheet
    March 18, 2014 | Niki Scevak

    The global tablet installed base will approach 1 billion devices by 2018, nearly tripling from its current level. While consumer-owned tablets will represent the vast majority of those in use, the...

  • Report Revealing The Social Technographics® Scores Of Global Consumers

    Global Consumer Technographics
    February 20, 2014 | Gina Fleming

    Social media is now embedded in the Internet experience for consumers around the globe. This means that marketers now face the question of how to use social media, rather than whether they should...

  • Report Twitter Marketers Are Still Looking For Answers

    Many Marketers Use The Platform, But Few Have Unlocked Its Full Value
    November 5, 2013 | Nate Elliott

    Most companies now market on Twitter, but many say the social network isn't yet delivering business value. Why? Many marketers target the wrong objectives. And Twitter itself must do more —...

  • Report Why Facebook Is Failing Marketers

    The Leading Social Network Has Abandoned Social Marketing
    October 28, 2013 | Nate Elliott

    For years, Facebook has teased marketers with its potential to redefine their industry. And considering Facebook's enormous audience, its ever-growing cache of affinity data, and its potential to...

  • Report The State Of Consumers And Technology: Benchmark 2013, Canada

    North American Consumer Technographics®
    July 23, 2013 | Gina Fleming

    This report provides an overview of Canadian online consumers' media consumption and consumer technology behaviors, broken out by age group. Our analysis shows that the youngest Canadian consumers...

  • Report Global Mobile Behaviors, 2012

    Global Consumer Technographics®
    April 24, 2013 | Gina Fleming

    In 2012, the majority of consumers in the US, Asia Pacific, Europe, and Latin America owned a mobile phone. However, the ways in which global consumers use their phone varies across countries....

  • Report Profiling Brand-Loyal And Price-Conscious US Consumers

    A Technographics® Data Essentials Document
    April 17, 2013 | Reineke Reitsma

    Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

  • Report Forrester Research World Smartphone Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet
    February 11, 2013 | Susan Wu

    Global installed base and subscribers for smartphones in 54 countries. Also includes global and regional data on subscribers by operating system (2011-2013 only). Breaks out age and income...

  • Report Forrester Research World Tablet Adoption Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet
    January 16, 2013 | Michael O'Grady

    Global sales and installed base for tablet devices in 53 countries. Breaks out installed base of consumer- and business-owned tablets by country and new and replacement tablet sales. Also...

  • Report Forrester Research World eReader And eBook Forecast, 2012 To 2017 (Global)

    ForecastView Spreadsheet
    January 16, 2013 | Michael O'Grady

    Global sales and installed base of eReader devices in 53 countries. Also includes total book (physical and digital) and eBook spending for each country. Includes historical data back to 2010 plus a...

  • Report Global PC And Broadband Penetration

    A Technographics® Global Overview Document
    June 12, 2012 | Gina Fleming

    The global online population has more than doubled since 2005, but not all countries have reached saturated levels of online penetration. While the majority of consumers in the US, Europe, and...

  • Report Forrester Research World Mobile Adoption Forecast, 2011 To 2016 (Global)

    ForecastView Spreadsheet
    February 13, 2012 | Susan Wu

    Includes mobile subscriptions and mobile subscribers (people) by region and country. Also includes mobile Internet users by country and region. Includes historical data going back to 2008 plus a...

  • Report Global Mobile And Online Bankers

    July 26, 2011 | Jacqueline Anderson

    Many financial services firms have been moving transactions out of the branch and into more cost-effective channels in the past few years. The introduction of Internet banking services has gotten...

  • Report Forrester Research World Mobile Adoption Forecast, 2010 To 2014 (Global)

    ForecastView Spreadsheet
    September 21, 2010 | Vikram Sehgal

    Mobile Adoption (Global): Includes mobile subscriptions and mobile subscribers (people) by region and country. Includes historical data going back to 2009 plus a five-year forecast.

  • Report Forrester Research World Online Population Forecast 2010 To 2014 (Global)

    ForecastView Spreadsheet
    July 13, 2010 | Vikram Sehgal

    Worldwide Online Population Forecast estimates the number of individuals with online access and includes total population and Internet penetration by region and country. Includes historical data...

  • Report Online Global Consumers' Broadband Adoption And Internet Activities

    A Technographics® Global Overview Document
    July 6, 2010 | Jacqueline Anderson

    Understanding how global consumers access the Internet is a crucial part of understanding how they're engaging with the Internet (and thus how you can engage with them). This Technographics® Global...