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  • Report Now Tech: Trade Promotion Management, Q3 2019

    Forrester's Overview Of 16 Trade Promotion Management Providers
    September 17, 2019 | George Lawrie

    You can use trade promotion management (TPM) to defend market share, attract the next billion consumers, and improve success rates for new product introduction. But to realize these benefits,...

  • Webinar How To Select A Commerce Specialist Service Provider

    Lessons From The Forrester Wave™: Commerce Specialist Service Providers, Q4 2018
    December 4, 2018 | Lily Varon

    Digital sales and experiences are growing in importance to our overall businesses. Commerce specialist service providers (CSSPs) offer commerce platform implementation services but...

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