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Report The Forrester Wave™: Real-Time Interaction Management, Q2 2017
Advanced Analytics And Cross-Channel Integration Are Fueling RTIM Adoption
June 6, 2017 | Rusty WarnerIn our 32-criteria evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Emarsys, FICO, IBM, IgnitionOne, Infor, Pegasystems, Pitney...
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Report The Forrester Wave™: Real-Time Interaction Management, Q3 2015
The 11 Providers That Matter Most And How They Stack Up
July 29, 2015 | Rusty WarnerIn Forrester's 35-criteria evaluation of real-time interaction management (RTIM) vendors, we identified the 11 most significant technology providers in the category — Adobe, Experian, IBM, Infor,...
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Report The Forrester Wave™: Cross-Channel Campaign Management, Q3 2014
The Nine Providers That Matter Most And How They Stack Up
August 28, 2014 | Jason McNellisIn Forrester's 41-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified the nine most significant software providers in the category — Adobe, IBM, Infor, Pitney...
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Report The Forrester Wave™: Cross-Channel Campaign Management, Q1 2012
How Eleven Vendors Tackle A Mature, Yet Rapidly Evolving, Category
January 31, 2012 | Robert BrosnanIn Forrester's 81-criteria evaluation of cross-channel campaign management (CCCM) vendors, we identified, researched, and scored 12 products from 11 providers: Alterian, Aprimo, ExactTarget, IBM,...