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• Report Now Tech: Marketing Resource Management, Q4 2019

  Forrester's Overview Of 32 Marketing Resource Management Providers

  November 18, 2019 | Stephanie Liu, Rusty Warner

  You can use marketing resource management (MRM) tools to manage content production processes, operate intuitive workflows for approvals and brand management, and gain visibility into marketing...

• Report The Forrester Wave™: Real-Time Interaction Management, Q1 2019

  The 12 Providers That Matter Most And How They Stack Up

  February 27, 2019 | Rusty Warner

  In our 33-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Certona, Emarsys, FICO, IBM, Infor, Kitewheel, Pegasystems,...

• Report Now Tech: Real-Time Interaction Management, Q1 2019

  Forrester's Overview Of 42 RTIM Providers

  January 11, 2019 | Rusty Warner

  B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...