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Report The State Of Marketing Database Services: Everything Old Is New Again
Things To Consider Before Writing Your Next RFP
May 1, 2018 | Fatemeh KhatiblooAs digital marketers become increasingly data-driven and CMOs demand better customer insights, the legacy "marketing database" is rising once again. B2C marketers have to ask tough questions to...
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Report The Forrester Wave™: Customer Database And Engagement Agencies, Q2 2018
The Eight Agencies That Matter Most And How They Stack Up
In our 32-criteria evaluation of customer database and engagement agencies, we identified the eight most significant ones — Ansira, Epsilon, Harte Hanks, LiquidHub, Merkle, RRD Marketing Solutions...