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• Report Now Tech: Marketing Measurement And Optimization Solutions, Q3 2019

  Tools And Technology: The Marketing Measurement And Insights Playbook

  September 25, 2019 | Tina Moffett, Jim Nail

  You can use marketing measurement and optimization to understand the business impact of marketing budgets, determine the optimal mix of channels, and forecast the results of alternative marketing...

• Report Marketers, Stop Sacrificing Long-Term Goals For Short-Term Wins

  Build Marketing Strategies That Balance Both And Measure Cross Effects

  August 12, 2019 | Tina Moffett

  B2C marketers know that long-term marketing goals like brand health and sustainable revenue growth are important, but they too often focus more on short-term goals like sales conversions. The...

• Report Chart Your Course To Marketing Measurement Maturity

  Road Map: The Marketing Measurement And Insights Playbook

  July 17, 2019 | Jim Nail, Tina Moffett

  Marketing measurement and optimization is an indispensable discipline for B2C marketing leaders because it helps tame the flood of marketing and customer data, providing insights that fuel business...

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  Webinar Select The Right Measurement Vendors Using The Forrester Wave™

  May 23, 2018 | Jim Nail, Tina Moffett

  Data-driven marketing builds a fact-based marketing strategy so marketers can engage customers with contextually relevant messages. Marketers need to wrangle the messy interactions across journeys...

• Report Marketers: Stop Using Vanity Metrics To Value Your Marketing

  January 11, 2018 | Tina Moffett

  B2C marketers have a glut of metrics to help them determine marketing effectiveness. But more metrics don't necessarily mean better insights. Marketers must let go of vanity-based metrics — such as...