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• Report The Forrester Wave™: Social Suites, Q4 2019

  The Eight Providers That Matter Most And How They Stack Up

  October 9, 2019 | Jessica Liu

  In our 40-criterion evaluation of social suites providers, we identified the eight most significant ones — Clarabridge, Facelift, Falcon.io, Hootsuite, Khoros, Salesforce, Socialbakers, and...

• Report Demystify Artificial Intelligence In Social Listening Platforms

  February 7, 2019 | Jessica Liu, Arleen Chien

  Artificial intelligence (AI) was the trending topic in the 2018 marketing technology landscape. Social listening platforms (SLPs) have joined the fray; vendors go to market touting their AI...

• Report Marketers' Options Improve As Social Marketing Technologies Converge

  Tools And Technology: The Social Marketing Playbook

  January 11, 2019 | Jessica Liu, Melissa Parrish

  B2C marketers struggle with today's web of social media marketing technologies. The complexity of options, along with use cases that don't always line up to technology capabilities, adds to the...

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  Webinar Applying The Forrester Wave™: Social Listening Platforms, Q3 2018

  October 3, 2018 | Jessica Liu, Arleen Chien

  Social listening platforms are essential for social and marketing use cases, but their potential to bring consumer insights to the entire business is what solidifies them as an essential piece of...

• Report The Forrester Wave™: Social Listening Platforms, Q3 2018

  The 10 Providers That Matter Most And How They Stack Up

  August 21, 2018 | Jessica Liu, Arleen Chien

  In our 40-criteria evaluation of social listening platforms, we identified the 10 most significant ones — Brandwatch, Crimson Hexagon, Digimind, Linkfluence, NetBase, Sprinklr, Synthesio, Sysomos,...

• Report Now Tech: Social Listening Platforms, Q2 2018

  Forrester's Overview Of 31 Social Listening Platform Providers

  May 24, 2018 | Jessica Liu

  You can use social listening platforms to accomplish messaging optimization, market research, and product innovation using social media data. But to access these benefits, you'll first have to...

• Report The Future Of Social Intelligence Is In The Enterprise, Not Marketing

  Social Listening Platforms Flourish When They're No Longer An Island

  December 15, 2017 | Jessica Liu

  Forrester has long argued that companies mustn't silo social listening data within marketing, customer insights, or PR and communications teams. Now, B2C marketers must realize the next stage in...