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The Brand Experience Playbook For 2020

Create A Customer-Obsessed Brand Experience

In the age of the customer, CMOs have a steep hill to climb in building their brands with distracted, empowered customers. In this new era, CMOs must shift from a company-centric approach of...

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  • Webinar Retail This Week, Part 8

    Friday, July 17, 2020, 11:00 a.m.-12:00 p.m. Eastern time (16:00-17:00 GMT) | Fiona Swerdlow, Sucharita Kodali, Viraj D'Costa

    Join Forrester VP and research director Fiona Swerdlow for the next episode of the "Retail This Week" webinar series, in which she recaps key developments and new insights in retail news and...

  • Webinar Retail This Week, Part 6

    June 12, 2020 | Sucharita Kodali

    Join Forrester principal analyst Sucharita Kodali in her sixth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

  • Webinar Retail This Week, Part 5

    May 29, 2020 | Sucharita Kodali

    Join Forrester principal analyst Sucharita Kodali in her fifth installment of the "Retail This Week" webinar series, where she recaps key developments and new insights in COVID-19-related retail...

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