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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Forrester Analytics: Mobile Advertising Forecast, 2017 To 2022 (US)

    ForecastView Document
    June 26, 2018 | Brandon Verblow, Meenakshi Tiwari

    Mobile advertising is a crucial tool for successful marketers as mobile moments play an increasingly prominent role in consumers' decision-making processes. It is partly for this reason that mobile...

  • Report Defining Social Intelligence

    Use Social Insights To Inform The Enterprise
    March 14, 2016 | Samantha Ngo

    Listening platforms power marketers by analyzing their brands, products, and customers across social media channels. Marketers struggle to fully utilize these insights from the masses of data...

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