Search Results
-
Report Predictions 2020: Privacy And Data Ethics
Marketers Fight To Retain Access To Consumer Data As Regional Regulations Make A Global Impact In Courtrooms And Boardrooms
2020 is poised to be the "year of the privacy regulator." As a result, privacy and data ethics will rightfully take their place on the boardroom agenda. This report lays out Forrester's five...
-
Report Predictions 2020: Cybersecurity
Governments, enterprises, and, unfortunately, attackers, all end the second decade of the 21st century in a better place than the one in which they began it. Like any escalating conflict that...
-
Report Predictions 2019: Cybersecurity
The US-China Trade War Will Revive Corporate Espionage Attacks Around The World
The race to improve customer engagement compels companies to collect volumes of personal data, and this puts enormous pressure on security teams to protect customers from fraud, privacy abuses, and...
-
Report Predictions 2019: Privacy And Data Ethics
Entitled Consumers Will Force Firms To Course Correct Poor Practices
The marketing-privacy ecosystem is about to change — again. If 2018 was the year of regulatory action, then 2019 will be the year of consumer action. This will open new opportunities for brands...