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Webinar 2020 Media Predictions: The Media Disruption Just Won't Stop
2020 will kick off a new decade for the media industry with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group...
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Report Predictions 2020: Media
Streaming Wars, Podcasts, And Further Fragmentation Will Dominate The Media Industry In 2020
2020 will kick off a new decade for the media industry, with continued change and evolution. Consolidation, streaming wars, new ad formats, and a revitalization of local news will result in a group...
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Report Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward
Assessment: The Omnichannel Advertising Playbook
October 2, 2019 | Joanna O'ConnellB2C marketers are tasked with the difficult job of generating revenue while improving consumer ad experiences. Unfortunately, not all marketers have achieved the level of advertising maturity...
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Report The Forrester New Wave™: Cross-Channel Video Advertising Platforms, Q3 2019
The 13 Providers That Matter Most And How They Stack Up
In Forrester's evaluation of the emerging market for cross-channel video advertising platforms, we identified the 13 most significant providers in the category — 4C, Adobe, Amobee, Cadent, Centro,...
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Report Blockchain: What Marketers Need To Know
Distributed Ledger Tech (DLT) Will Pave A Path To Transparency, Slowly
B2C marketers recently realized that they have little understanding of their digital advertising supply chain — how it works and where their money is going. And when they pushed for greater...
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Report Now Tech: Omnichannel Media Management, Q2 2019
Tools And Technology: The Omnichannel Advertising Playbook
June 14, 2019 | Joanna O'ConnellAn omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...
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Report Second-Party Data Powers Customer-Focused Advertising
Another Marketer's First-Party Data Complements And Extends Yours
March 8, 2019 | Joanna O'Connell, Susan BidelIn the age of the customer, marketers require solid, reliable data upon which to build individual IDs, segment profiles, and models to reach prospects. First-party data lies at the core of these...
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Webinar How AI Is Transforming Advertising And What You Should Do About It
February 4, 2019 | Joanna O'ConnellAdvertising has become highly complex, and a range of AI-fueled ad solutions have emerged to help, without marketers knowing it and with positive and negative consequences for ad performance and...
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Webinar Creative Advertising Technology: The Most Important Adtech You've Never Heard Of
Plus A Forrester Wave™!
January 15, 2019 | Susan Bidel, Joanna O'ConnellWilliam Bernbach, a giant of the golden age of American advertising, said of his profession, “Advertising is fundamentally persuasion, and persuasion happens to be not a science, but an...
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Report Predictions 2019: Media
Five Events Will Reshape The Media Industry
The media industry has been continuously disrupted since the beginning of this decade. In 2019, change will continue: Digital ad giants Facebook and Google will attempt to get even bigger, and...
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Report The Forrester Wave™: Creative Advertising Technologies, Q4 2018
The 10 Providers That Matter Most And How They Stack Up
November 5, 2018 | Joanna O'Connell, Susan BidelIn our 31-criterion evaluation of creative advertising technology (adtech) providers, we identified the 10 most significant ones — Adacado Technologies, Adform, Celtra, Clinch, Flashtalking,...
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Report Pick The Omnichannel Media Management Model That Enables Your Customer Obsession Efforts
Organization: The Omnichannel Advertising Playbook
July 26, 2018 | Joanna O'ConnellUshered in by fractured trust in the programmatic era, the in-housing of media is a real trend. It is neither a fad nor uniform in its expression. Rather, there are strategic considerations that...
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Report The Forrester Tech Tide™: Adtech For B2C Marketers, Q2 2018
April 5, 2018 | Mary Pilecki, Arleen Chien, Susan BidelAdvertising technology (adtech) has been a staple for B2C marketers in their efforts to grow brand recognition, acquire customers, and sell products and services. But technologies have evolved, and...