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  • Report Customer Life-Cycle Industry Overview: Automobiles

    A Consumer Technographics® Report
    November 21, 2013 | Reineke Reitsma

    When Mad Men's silver-tongued creative director Don Draper declared that "happiness is the smell of a new car," he suggested that buying a car means more than just having the ability to get from...

  • Report Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

    ForecastView Spreadsheet
    December 5, 2012 | Niki Scevak

    Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search,...

  • Report Welcome To The Multidevice, Multiconnection World

    Product Loyalty's New Calculus
    January 25, 2011 | Charles S. Golvin

    Connectivity is becoming a default feature in a diverse range of consumer products, from portables like tablets and eReaders to TVs and Blu-ray players. As the cost of adding connectivity to...

  • Report Phone-Based Navigation Continues To Grow Rapidly In 2010

    December 15, 2010 | Charles S. Golvin

    In May 2009, Forrester predicted that, while a growing number of consumers would embrace navigation solutions, the phone would be the most widely used tool for navigation by 2013. Our most recent...

  • Report Mobile Coupons: Gold Rush Or Fool's Gold?

    An Overview Of The State Of Mobile Coupons In The US
    March 15, 2010 | Julie A. Ask

    Consumers and advertisers are curious about mobile coupons, but current challenges and limited current consumer usage mean mobile coupons don't need to be an immediate priority. Advertisers should...

  • Report The Battle For The eBook Consumer

    As Barnes & Noble Enters The Fray, eBook Sales Are Still Anybody's Game
    December 3, 2009 | Sarah Rotman Epps

    When Barnes & Noble (B&N) launched its nook eReader at the aggressive price of $259 — a full $140 cheaper than other eReaders on the market with similar features — it drew attention to its...

  • Report Technographics® Survey Highlights: North American Private Label CPGs

    October 29, 2009 | Jacqueline Anderson

    This highlight deck summarizes the key findings from Forrester's North American Technographics® Media And Advertising Online Survey, Q2 2009 (US). This deck covers decision-makers' perceptions of...

  • Report Five Ways CPG Marketers Are Fighting The Recession

    And What All Marketing Leaders Can Learn From Them
    July 16, 2009 | Lisa Bradner

    The recession has battered the consumer packaged goods (CPG) industry as it has almost every other sector. But while many large CPG companies are bruised, they are certainly not taking things lying...

  • Report Consumers Fancy Devices With Style

    Two Years Into The Age Of Style, Aesthetics Continue To Grow In Importance
    April 2, 2009 | Abe Garon, Paul Jackson

    In 2007, Forrester announced the emergence of an Age of Style in consumer PCs, in which style and visual design would take center stage. Two years later, as consumer electronics products such as...

  • Report Peer Influence In An Unstable Economy

    Tap Consumer Trust In Each Other To Build Brand Relationships
    February 17, 2009 | Josh Bernoff

    Marketers should prioritize energizing customers over just talking to them when the economy is this unstable. Why? Consumers trust word of mouth most — and it has proven business impact. Most...

  • Report Technographics® Survey Highlights: North American Technographics Marketing And Mobile Internet Online Survey, Q3 2008

    December 9, 2008 | Jacqueline Anderson

    This highlight deck summarizes the key findings from Forrester¿s North American Technographics Media, Marketing, And Mobile Internet Online Survey, Q3 2008. This deck covers mobile Internet usage,...

  • Report US Email Marketing Volume Forecast, 2008 To 2013

    July 22, 2008 | Julie M. Katz

    Email's low cost and high ROI continue to drive email marketing volumes upward. In the US, volumes will reach a high point of 838 billion marketing messages in 2013. We expect returns resulting...

  • Report High-Tech And Manufacturing Marketers Ramp Up Interactive Marketing Spend

    July 7, 2008 | Shar VanBoskirk

    Forrester projects that as high-tech and manufacturing marketers shift spending online, their interactive marketing spend will grow at a compound annual growth rate (CAGR) of 37% to 1.6 billion by...

  • Report Technographics® Survey Highlights: Hispanic Technographics Consumer Technology and Marketing Phone Survey, Q1 2008

    June 23, 2008 | Tamara Barber

    This highlight deck summarizes the key findings from Forrester's Hispanic Technographics Consumer Technology and Marketing Phone Survey, Q1 2008.

  • Report Does Online Word Of Mouth Sell Cars?

    How Automakers Can Boost Their Online Word-Of-Mouth Marketing
    August 2, 2007 | Chloe Stromberg

    Word of mouth sells cars. And word of mouth on the Web travels farther and faster. Auto marketers want to fuel Web-based word of mouth by finding and harnessing online brand advocates. But to do so...

  • Report The Age Of Style In Consumer PCs

    Visual Design Takes Center Stage In 2007, Explodes By 2012
    June 25, 2007 | J. P. Gownder

    The consumer PC industry is entering the Age of Style, a time in which radical form factor innovations, increased aesthetic diversity, and consumer choice and personalization will determine which...

  • Report Copycat Auto Sites Don't Make Sense

    OEM Site Visitors Aren't Car-Shopping Clones
    February 15, 2007 | Chloe Stromberg

    After 10 years on the Web, automakers have developed a serious case of industry tunnel vision, serving up vehicle info via sites that look and feel remarkably similar. Is online car shopping so...

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