Skip to main content
3 results in Reports
 
Sort by:
Refine
  • B2C Marketing
  • Analyst Relations
  • Application Development & Delivery
  • Accelerate growth with marketing innovation
  • Customer Centricity
  • Ryan Skinner

Featured content

ForresterNow

FORRESTERNOW

As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

Search Results

  • Report Research Overview: Agile For Marketers, Q1 2020

    January 10, 2020 | Ryan Skinner, Sarah Dawson

    Today's customers want more, better, and faster; marketers' decades-old processes just aren't up to the task. Agile methodologies enable marketers to update how they work and — better — reassess...

  • Report How To Apply Agile Methodology To Marketing

    If You Implement Agile Right In Your Marketing Teams, You'll Go From Blind Faith In Strategy To Customer-Tested Decision Making
    July 11, 2019 | Ryan Skinner

    Applying Agile methodology to marketing isn't about working faster. It's about something far more important — a vastly improved approach to marketing's purpose, learning, and communication. The...

  • Report Agile Methodology Embeds Customer Obsession In Marketing

    Intermediate Level: Process Practices For The Marketing Innovation Playbook
    July 1, 2019 | Ryan Skinner

    Once you've established customer-obsessed processes, you're ready to advance them using Agile methodologies. The forces that drove Agile into developer communities have hit marketers just as hard....

Content Type

Apply