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  • Analyst Relations
  • Data Quality & Data Governance

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The Data Management Playbook For 2019

Your Business Is Only As Fast As Your Data

What you know — and how well you use that knowledge — fuels your competitiveness and growth. To keep up with empowered customers and nimble competitors, you must change how your firm provisions and...

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  • Report Lay Your Security Tech Foundation

    Beginner Level: Technology Practices For Cybersecurity And Privacy
    November 4, 2019 | Jeff Pollard, Amy DeMartine

    This report — the first of three in the technology competency of the cybersecurity and privacy playbook — outlines the technologies that CIOs and other technology leaders should prioritize to move...

  • Report Determine Your Data's Worth: Data Plus Use Equals Value

    Intermediate Level: Strategy Practices For Insights-Driven Businesses
    February 5, 2019 | Jennifer Belissent, Ph.D.

    As the data economy heats up, the fear of being left behind leaves company execs in a cold sweat. Board members ask about data commercialization strategies, and the question that is top of mind for...

  • Report Prioritize Data And Analytics Requests

    Intermediate Level: Process Practices For Insights-Driven Businesses
    December 4, 2018 | Jennifer Belissent, Ph.D.

    A growing stream of data and analytics requests is overwhelming insights teams, who recognize that not all demands are equal. In a recent Forrester inquiry, a client asked, "Is a dollar of cost...

  • Report Predictions 2019: Business Insights

    Don't Demonize Data — It's Still The Lifeblood Of Business Insights

    While AI is the darling of the day, enterprises often forget that to leverage the power of AI, you still need to transform your business into an insights-driven business. That means continuing to...

  • Report Q&A: What Marketers Need To Know About Zero-Party Data

    October 10, 2018 | Fatemeh Khatibloo

    B2C marketers know how difficult it is to build and maintain a trusted relationship with consumers. The introduction of regulations like the European Union's General Data Protection Regulation...

  • Report Marketing Under GDPR Hinges On Data Governance

    Road Map: The Customer Trust And Privacy Playbook

    The General Data Protection Regulation (GDPR) has changed how B2C marketers and advertisers operate in the European Union (EU). But more privacy regulations are on the horizon, from the US to...

  • Report How Dirty Is Your Data?

    Strategic Plan: The Customer Trust And Privacy Playbook
    May 14, 2018 | Fatemeh Khatibloo

    As consumers' privacy concerns grow, marketers must rethink their data practices. Today's data governance practices — the rules that guide what consumer data a company collects; how it stores,...

  • Report Insights-Driven Businesses Appoint Data Leadership

    Chief Data Officers Embrace Business Objectives — And Deliver Business Results
    March 19, 2018 | Jennifer Belissent, Ph.D.

    New data and analytics leadership roles come with many titles but ultimately the same responsibility: to drive not only the management and governance of data but also its use across the...