955 results in Reports
 
Sort by:
Refine
  • B2C Marketing
  • Customer Experience
  • Analyst Relations
  • Application Development & Delivery

Search Results

  • Report Defining The Scope Of Banking Platforms

    Understand The Scope Of Vendors' Digital Banking Offerings To Make Informed Decisions
    February 28, 2019 | Jost Hoppermann

    Application development and delivery (AD&D) teams in banks need to quickly and effectively determine which banking software packages are best suited to helping their bank succeed. Conflicting,...

  • Report Digital Business Requires Agile Financial Planning

    Performance Management: The Strategic Portfolio Management Playbook
    February 28, 2019 | Margo Visitacion

    In the battle to win new customers, companies have turned to Agile practices to deliver software-based products and services that provide great customer experiences. The shift to Agile dev...

  • Report The Forrester Wave™: Real-Time Interaction Management, Q1 2019

    The 12 Providers That Matter Most And How They Stack Up
    February 27, 2019 | Rusty Warner

    In our 33-criterion evaluation of real-time interaction management (RTIM) providers, we identified the 12 most significant ones — Adobe, Certona, Emarsys, FICO, IBM, Infor, Kitewheel, Pegasystems,...

  • Report The Top Trends For Healthcare Insurers In 2019

    February 27, 2019 | Jeff Becker, Arielle Trzcinski

    In 2019, market consolidation and disruptive new entrants will force health plans to expand their core competencies if they hope to attract new members, reduce medical costs, and drive growth....

  • Report Win Funding For Your Customer Service Project

    Business Case: The Contact Centers For Customer Service Playbook
    February 26, 2019 | Ian Jacobs, Kate Leggett

    In the age of the customer, customer service must be a cornerstone of a company's customer experience (CX) strategy. Customer service leaders must invest in modernizing their technology. Doing so...

  • Report The State Of IT Maturity, 2018

    The Benchmark Report In The IT Transformation Playbook
    February 25, 2019 | Bobby Cameron

    Forrester surveyed nearly 10,000 global business and technology decision makers to better understand what mature technology leaders are doing to meet their firms' customer-obsessed business needs....

  • Report Digital Out-Of-Home Delivers Customers

    February 22, 2019 | Joanna O'Connell, Susan Bidel

    Digital screens bring an entirely new dynamic to out-of-home (OOH) advertising, a channel that has withstood the test of time. Digital out-of-home (DOOH) provides B2C marketers with a refreshing...

  • Report Forrester's Top Customer Experience Research Findings Of 2018

    February 22, 2019 | Rick Parrish

    Forrester's customer experience (CX) research team published more than 100 reports in 2018. In this review, we pull our most important CX findings — across a range of topics — out of those reports...

  • Report CEOs: Foster The Software Teams And Talents Your Firm Needs

    How CEOs Should Lead The Most Important — And Perplexing — Corporate Domain
    February 21, 2019 | John R. Rymer, Jeffrey S. Hammond

    Ultimately, application development and delivery (AD&D) leaders and CIOs don't hold the keys to the fast, high-quality software delivery that is so crucial to digital business success — CEOs do....

  • Report Use Emotion To Beat Customer Service Stagnation

    DBS Bank, Disney, Humana, And Progressive Casualty Insurance Show You How
    February 21, 2019 | Ian Jacobs

    Customer experience (CX) fatigue is a reality — and it's impeding improvements in customer service. While the customer service world has focused on improving the effectiveness and ease of CX, firms...

  • Report Professional Industry Analyst Relations Measurement

    Performance Management: The Industry Analyst Relations Playbook
    February 21, 2019 | Kevin Lucas

    Professional measurement is an integral part of fully professional industry analyst relations (AR); it is not optional. But AR managers get confused about who the measurements are for as well as...

  • Report Banks Need To Prepare For Banking Application Ecosystems

    Forward-Looking Banks Plan To Assemble Their Banking Applications
    February 19, 2019 | Jost Hoppermann

    Very few banks and technology leaders disagree that banks need complete digital transformation. Leading banks are moving to advanced digital target state architectures without creating new legacy....

  • Report Build An Agile BI Organization To Support An Insights-Driven Culture

    Organization: The Business Intelligence Playbook
    February 19, 2019 | Boris Evelson

    An insights-driven organizational culture is key to enterprise success and competitive differentiation, and Agile business intelligence (BI) is a required foundational component to make it succeed....

  • Report The Five Essential Steps To Plan Your CX Transformation

    The Strategy Report In The CX Transformation Playbook
    February 19, 2019 | Harley Manning

    Customer experience (CX) transformations are huge, complex, and expensive. That's why, as a CX transformation leader, you need to craft a plan detailing why and how you want to transform your...

  • Report Quantifying The Business Value Of SaaS

    Business Case: The SaaS Transformation Playbook
    February 15, 2019 | Liz Herbert, Adam Schlegel

    Software-as-a-service (SaaS) continues to grow in popularity across every type of enterprise application. And SaaS purchases can be both expensive and mission-critical — putting more pressure on...

  • Report How To Build A VoC Program In Healthcare

    February 15, 2019 | Faith Adams, Arielle Trzcinski

    Voice of the customer (VoC) programs require structure and follow-through to be effective at driving customer experience (CX) improvements. To drive success, healthcare organizations (HCOs) must be...

  • Report Harness Marketing's Most Powerful Tool: Emotion

    New Techniques Reveal Consumers' Real Decision Process
    February 14, 2019 | Jim Nail

    Emotions are essential to marketing, experience, and loyalty but have long seemed beyond rigorous definition and quantification. But market research firms are translating recent neuroscience and...

  • Report Now Tech: Omnichannel Customer Service Outsourcers, Q1 2019

    Forrester's Overview Of 28 Omnichannel Customer Service Outsourcing Providers
    February 14, 2019 | Ian Jacobs, Laura Naparstek

    You can use omnichannel customer service outsourcing to improve cost efficiency, quickly stand up digital engagement channels, and adjust to unexpected customer interaction volume. But to access...

  • Report Early Adopters Of VSM Start To See The Light

    How Early Adopters Of Value Stream Management Align App Dev With Business Outcomes
    February 13, 2019 | Christopher Condo, Bill Seguin

    Value stream management (VSM) tools are starting to emerge to fill the gaps that DevOps alone can't, such as the capture and visualization of KPIs and the ability to connect business needs to value...

  • Report What's New In Service Design And What It Means For CX Pros

    Highlights From The 2018 Global Service Design Conference With Forrester's Analysis
    February 13, 2019 | Karine Cardona-Smits

    What's the latest in service design, and what does it mean for customer experience (CX) professionals? Forrester attended the 2018 Service Design Global Conference in October to investigate, and we...

  • Report Drive Greater Speed, Innovation, And Adoption With SaaS Transformation

    Executive Overview: The SaaS Transformation Playbook
    February 13, 2019 | Liz Herbert

    Companies looking to maintain their competitive edge and execute on digital transformation strategies need modern, flexible business applications. Forrester's software-as-a-service (SaaS)...

  • Report It's Time To Make Every Web Application A Progressive Web App

    Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App
    February 12, 2019 | Michael Facemire, Ted Schadler

    The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps...

  • Report The Winning Way To Plan Customer Research

    Use Forrester's Customer Research Canvas To Drive The Why, What, How, And Who Of Your Research Efforts
    February 12, 2019 | Kelly Price, Gina Bhawalkar

    Although companies increasingly recognize that if they want to improve CX significantly, they can't skip customer research, Forrester consistently hears from CX pros who struggle to conduct the...

  • Report Harness Emerging Technologies To Differentiate Your Digital Business

    Advanced Level: Technology Practices For Digital Business
    February 11, 2019 | Ted Schadler, Brian Hopkins

    Digital innovators treat technology as a business asset, the underpinning of new business models. They put technology at the core of their innovation process, and harness emerging technology to...

  • Report Forrester Analytics: Luxury Retail Forecast, 2018 To 2023 (Global)

    ForecastView Document
    February 11, 2019 | Michael O'Grady, Michelle Beeson

    The personal luxury market is booming. Luxury sales grew by 6% in 2017, and online sales grew by 24%. eCommerce drove 39% of luxury sales growth in 2017, and this will rise to 59% by 2023. Digital...

Content Type

Apply

Filters

Topics

Region

Vendor

Analyst