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  • B2C Marketing
  • Customer Experience
  • Analyst Relations
  • Application Development & Delivery
  • Business & IT Alignment
  • Jennifer Belissent, Ph.D.

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  • Report Prioritize Data And Analytics Requests

    Intermediate Level: Process Practices For Insights-Driven Businesses
    December 4, 2018 | Jennifer Belissent, Ph.D.

    A growing stream of data and analytics requests is overwhelming insights teams, who recognize that not all demands are equal. In a recent Forrester inquiry, a client asked, "Is a dollar of cost...

  • Report Insights-Driven Businesses Appoint Data Leadership

    Intermediate Level: People Practices For Insights-Driven Businesses
    March 19, 2018 | Jennifer Belissent, Ph.D.

    New data and analytics leadership roles come with many titles but ultimately the same responsibility: to drive not only the management and governance of data but also its use across the...

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