12 results in Reports
 
Sort by:
Refine
  • B2C Marketing
  • Customer Experience
  • Analyst Relations
  • Application Development & Delivery
  • Vendor Landscape

Search Results

  • Report SaaS Marketplaces Are The New Frontier Of Enterprise Software

    Software-As-A-Service Buyers Get A Faster, Simpler Buying Experience As Well As Better Security And Integration
    May 3, 2019 | Liz Herbert

    Clients tell us that software-as-a-service (SaaS) vendors are too numerous (and too small) for a formal sourcing process to apply in all cases. At the same time, the business-led, ungoverned model...

  • Report Vendor Landscape: Marketing Resource Management

    Leverage MRM To Drive Customer-Obsessed Marketing Operations
    October 20, 2017 | Rusty Warner

    B2C marketers in the throes of modern marketing transformations need to rethink the role of marketing resource management (MRM). A tranche of new marketer-friendly tools replaces legacy MRM...

  • Report Vendor Landscape: Enterprise Marketing Software Suites In Asia Pacific

    EMSS Vendors Have Varying Presences And Localization Strategies In The Region
    October 3, 2017 | Xiaofeng Wang

    More B2C marketers in Asia Pacific are investing in an enterprise marketing software suite (EMSS) to better engage empowered customers and drive contextual marketing. However, EMSS vendors'...

  • Report Vendor Landscape: Creative Advertising Technologies, Q3 2017

    Technology That Makes Brand Experiences Smarter, Faster, And More Relevant
    September 27, 2017 | Susan Bidel, Richard Joyce

    The evolution of digital media buying has changed the way that marketers think about creative development. Data and creative advertising technology (adtech) have empowered marketers to embrace a...

  • Report Vendor Landscape: Salesforce Implementation Partners

    Salesforce Customers Have New Choices As Old Choices Disappear
    September 8, 2017 | Liz Herbert

    Leading business and technology executives view Salesforce as a strategic partner for digital business, but most application development and delivery (AD&D) professionals don't have all the...

  • Report Voice Of The Customer Vendor Landscape, 2017

    Twenty-Nine VoC Vendor Profiles Will Kickstart Your Selection Process
    September 5, 2017 | Maxie Schmidt-Subramanian

    Companies use voice-of-the-customer (VoC) programs to collect and analyze customer feedback, inform customer experience (CX) improvements, and track the results of those improvements. To manage the...

  • Report Vendor Landscape: Services Providers For US Government Salesforce Integration

    More US Government Clients Are Signing With Salesforce As A Path To Modernization, But Selecting The Right Services Partner Is Key
    August 21, 2017 | Liz Herbert, Rick Parrish

    The US government has received a clear message: Modernize now. Government agencies have allocated new funds for major technology refreshes, and Salesforce is garnering significant interest. But...

  • Report Vendor Landscape: Enterprise Team Messaging Apps

    Consumer Demand Drives The Next Wave Of Enterprise Collaboration
    August 15, 2017 | Art Schoeller

    Team messaging has exploded onto the enterprise scene, sprouting a myriad of startups, like Slack, and forcing established players such as Google, IBM, and Microsoft to create their own offerings....

  • Report Vendor Landscape: Customer Loyalty Solutions

    August 14, 2017 | Emily Collins

    Are you among the many business-to-consumer (B2C) marketers who are trying to boost customer loyalty but confused by the number and variety of vendors offering loyalty solutions? The escalating...

  • Report Vendor Landscape: Retail Planning Systems 2017

    August 4, 2017 | George Lawrie

    Digital disruption has forced retailers to address new competitors, newly empowered customers, and an increased range of merchandise. Merchants have reached the limit of retail planning by instinct...

  • Report Vendor Landscape: A Fork In The Road For Low-Code Development Platforms

    New Choice: Low-Code For AD&D Versus Low-Code For Business Developers
    July 31, 2017 | John R. Rymer

    With the pressure on application development and delivery (AD&D) pros for new software to support digital transformation and coders in short supply, low-code development platforms have become a hot...

  • Report Vendor Landscape: Digital Experience Service Providers, 2017

    Master The Messy Market Of Digital Agencies And Consultancies By Focusing On Their Capabilities, Culture, And Commitments
    July 27, 2017 | Ted Schadler

    Nine of 10 companies turn to digital agencies, consultancies, and technology implementers to design, build, and manage their digital customer experiences. But with hundreds of these diverse...