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  • Report Performance Marketing Agencies, Global, Q2 2019

    Forrester's Overview Of 32 Performance Marketing Agencies
    June 19, 2019 | Collin Colburn, Stephanie Liu

    Marketers can use performance marketing agencies to target in-market consumers, drive them to convert in digital channels, and support some organic marketing efforts. But to realize these benefits,...

  • Report Now Tech: Social Suites, Q2 2019

    Forrester's Overview Of 17 Social Suites Providers
    June 17, 2019 | Jessica Liu

    You can use social suites to streamline many of your social marketing activities into a single cohesive platform. But to realize these benefits, you'll first have to select from a diverse set of...

  • Report Now Tech: Omnichannel Media Management, Q2 2019

    Tools And Technology: The Omnichannel Advertising Playbook
    June 14, 2019 | Joanna O'Connell

    An omnichannel media management approach can improve business performance, boost operational efficiency, and deliver better consumer experiences. But to realize these benefits in today's fragmented...

  • Report Now Tech: Enterprise Video Platforms For Internal Training And Employee Communications, Q2 2019

    Forrester's Overview Of 28 Providers Of Enterprise Video Platforms For Internal Training And Employee Communications
    June 7, 2019 | Nick Barber, Samuel Stern

    You can use enterprise video platforms (EVPs) to enable on-demand employee training, create more engaging internal communications, and boost sharing of employee-generated content. But to realize...

  • Report Now Tech: Salesforce Implementation Services, Q2 2019

    Forrester's Overview Of 35 Salesforce Implementation Services Providers
    May 29, 2019 | Liz Herbert

    You can use Salesforce implementation services to navigate the complex and growing Salesforce product set, implement faster based on industry specialization, and re-invent the business. But to...

  • Report Now Tech: Cross-Channel Campaign Management, Q2 2019

    Forrester's Overview Of 42 Cross-Channel Campaign Management Providers
    May 17, 2019 | Rusty Warner

    B2C marketers, you can use cross-channel campaign management (CCCM) offerings to better understand your customers, execute your brand strategy across channels, and orchestrate digital and offline...

  • Report Now Tech: Digital Experience Agencies, Q2 2019

    Forrester's Overview Of 42 Digital Experience Agencies
    May 14, 2019 | Ted Schadler

    Digital experience agencies are essential partners for building differentiated customer, marketing, commerce, and product experiences. But to find the best partner for your project or program, you...

  • Report Now Tech: Data Management Platforms In Asia Pacific, Q2 2019

    Forrester's Overview Of 23 Data Management Platform Providers
    April 29, 2019 | Xiaofeng Wang

    Marketers use data management platforms (DMPs) to improve programmatic media buying, deliver consistent marketing communication across channels, and shape customer-obsessed operations. But to...

  • Report Now Tech: Enterprise BI Platforms, Q1 2019

    Forrester's Overview Of 41 Enterprise Business Intelligence Platform Providers
    March 26, 2019 | Boris Evelson

    You can use enterprise business intelligence (BI) platforms to turn raw data into meaningful signals and then turn those signals into actionable insights to effect tangible business outcomes. But...

  • Report Now Tech: Digital Asset Management For Customer Experience, Q1 2019

    Forrester's Overview Of 33 Digital Asset Management Providers
    March 11, 2019 | Nick Barber

    You can use digital asset management (DAM) to reduce content recreation costs, increase operational efficiency, and improve rights management and compliance. But to realize these benefits, you'll...

  • Report Now Tech: Omnichannel Customer Service Outsourcers, Q1 2019

    Forrester's Overview Of 28 Omnichannel Customer Service Outsourcing Providers
    February 14, 2019 | Ian Jacobs, Laura Naparstek

    You can use omnichannel customer service outsourcing to improve cost efficiency, quickly stand up digital engagement channels, and adjust to unexpected customer interaction volume. But to access...

  • Report Now Tech: Experience Design Services In China, Q1 2019

    Forrester's Overview Of 27 Experience Design Service Providers In Greater China
    January 18, 2019 | Riccardo Pasto

    You can use experience design (XD) to shape customer-centric initiatives and business strategies, blur the boundaries between digital and physical, and attract and engage customers in Greater...

  • Report Now Tech: Real-Time Interaction Management, Q1 2019

    Forrester's Overview Of 42 RTIM Providers
    January 11, 2019 | Rusty Warner

    B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...

  • Report Now Tech: Rapid App Delivery, Q1 2019

    Forrester's Overview Of 41 Rapid-App-Delivery Providers
    January 4, 2019 | John R. Rymer, Rob Koplowitz

    Digital process automation for wide deployments (AKA DPA-wide) and low-code development platforms let application development and delivery (AD&D) pros and their business partners automate and...

  • Report Now Tech: Digital Banking Engagement Platforms, Q4 2018

    Forrester's Overview Of 31 Digital Banking Engagement Platforms Providers
    December 28, 2018 | Jost Hoppermann

    You can use digital banking engagement platforms (DBEPs) to deliver new digital banking capabilities flexibly and rapidly, support multiple channels out of the box, and drive revenue and improve...

  • Report Now Tech: Configure Price Quote Solutions, Q4 2018

    Forrester's Overview Of 27 CPQ Solutions Providers
    December 21, 2018 | Tom Kaneshige, John Bruno

    You can use configure price quote (CPQ) solutions to shorten deal-cycle times, increase deal conversion, and improve customer experience. But to access these benefits, you'll first have to select...

  • Report Now Tech: Content Marketing Platforms, Q4 2018

    Forrester's Overview Of 33 Content Marketing Platform Providers
    December 17, 2018 | Ryan Skinner

    You can use content marketing platforms (CMPs) to increase collaboration around content, improve content performance, and accelerate production. But to access these benefits, you'll first have to...

  • Report Now Tech: Content Production Agencies, Q4 2018

    Forrester's Overview Of 24 Content Production Agencies
    December 17, 2018 | Ryan Skinner

    You can use content production agencies (CPAs) to accelerate your go-to-market strategies, produce higher quality content consistently and at scale, and keep content costs manageable. But to access...

  • Report Now Tech: Robotic Process Automation Services, Q4 2018

    Forrester's Overview Of 39 Robotic Process Automation Service Providers
    December 14, 2018 | Leslie Joseph, Craig Le Clair

    Robotic process automation (RPA) services can add value via consulting, implementation support, and ongoing management of an RPA program. But to access these benefits, you'll first have to select...

  • Report Now Tech: Voice-Of-The-Customer Vendors In Asia Pacific, Q4 2018

    Forrester's Overview Of 21 Voice-Of-The-Customer Providers In Asia Pacific
    November 26, 2018 | Amit Bhatia, Faith Adams

    Customer experience (CX) professionals use voice-of-the-customer (VoC) tools to collect and analyze customer feedback, improve CX, and track the results of these improvements. But to access these...

  • Report Now Tech: Web Content Management Systems, Q4 2018

    Forrester's Overview Of 34 Web Content Management System Providers
    November 14, 2018 | Mark Grannan

    You can use a web content management system (web CMS) to improve content processes, maximize content reuse across multiple channels, and deliver relevant experiences at scale. But to access these...

  • Report Now Tech: Journey Management, Q4 2018

    Forrester's Overview Of 23 Journey Management Providers
    November 14, 2018 | Joana van den Brink-Quintanilha, Alex Causey

    You can use journey management tools to digitize journey maps at scale, take a data-driven approach to creating a common vision for key journeys, and automate and scale journeys by orchestrating...

  • Report Now Tech: API Management Solutions, Q4 2018

    Forrester's Overview Of 22 API Management Providers
    October 24, 2018 | Randy Heffner

    Companies use API management solutions to set up an API foundation for digital transformation, manage relationships with API users, and drive business value from APIs. But to access these benefits,...

  • Report Now Tech: Loyalty Marketing, Q4 2018

    October 22, 2018 | Emily Collins

    You can use loyalty marketing vendors to develop loyalty strategies, design and manage loyalty programs, and measure your loyalty marketing efforts. But to access these benefits, you'll first have...

  • Report Now Tech: Voice Of The Customer (VoC) Vendors, Q4 2018

    Forrester's Overview Of 28 VoC Providers
    October 9, 2018 | Faith Adams

    CX pros use voice of the customer (VoC) tools to collect and analyze customer feedback, inform customer experience (CX) improvements, and track the results of these improvements. But to access...

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