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  • B2C Marketing
  • Customer Experience
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  • Report It's Time To Make Every Web Application A Progressive Web App

    Mobile Apps Will Slip To A Niche Role As PWAs Combine The Discoverability Of The Web With The Experience Of An App
    February 12, 2019 | Michael Facemire, Ted Schadler

    The technology pendulum has swung from the web being all the rage to the web being a terrible experience. Now, it's swinging back to the web being all the rage again, thanks to progressive web apps...

  • Report Guide Your Customers To Better Experiences With Behavioral Science

    Align Better Futures For Both The Customer And The Organization
    November 27, 2018 | Ryan Hart, Samuel Stern

    Through a combination of tactical quick wins and strategic transformations, customer experience (CX) professionals can apply the concepts of behavioral science to improve experiences. In this way,...

  • Report Marketers: Get Ready For Augmented Reality

    Why Augmented Reality Will Eclipse Virtual Reality In The Near Term And What To Do About It
    November 13, 2017 | Thomas Husson

    After a brief infatuation with augmented reality (AR) following the Pokémon GO craze, B2C marketers have all but abandoned the technology. Expect that to change as market leader Apple infuses its...

  • Report Apple Raises The Bar For Marketers

    What Marketers Need To Know About The New iPhone X And iOS 11
    September 22, 2017 | Thomas Husson

    Ten years ago, Apple not only disrupted the smartphone market, it completely changed the rules in many industries including marketing and advertising. With its latest iPhone X and iOS 11, Apple...

  • Report Four Tech Giants Dominate Your Customer Experience

    Capitalize On The Influence Of Amazon, Apple, Facebook, And Google On Your Customers
    July 26, 2017 | TJ Keitt

    Alphabet's Google, Amazon, Apple, and Facebook set your customers' expectations for customer experience (CX) because they hold a prominent place in people's lives. CX professionals need to...