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  • B2C Marketing
  • Customer Experience
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  • Report Now Tech: Real-Time Interaction Management, Q1 2019

    Forrester's Overview Of 42 RTIM Providers
    January 11, 2019 | Rusty Warner

    B2C marketers can use real-time interaction management (RTIM) offerings to orchestrate contextually relevant customer experiences (CX), address customer expectations for mutual value exchanges with...

  • Report Now Tech: Content Marketing Platforms, Q4 2018

    Forrester's Overview Of 33 Content Marketing Platform Providers
    December 17, 2018 | Ryan Skinner

    You can use content marketing platforms (CMPs) to increase collaboration around content, improve content performance, and accelerate production. But to access these benefits, you'll first have to...

  • Report The Forrester Wave™: Web Content Management Systems, Q4 2018

    The 15 Providers That Matter Most And How They Stack Up
    November 15, 2018 | Mark Grannan

    In our 26-criterion evaluation of web content management system (web CMS) providers, we identified the 15 most significant ones — Acquia, Adobe, Amplience, Automattic, BloomReach, Contentful,...

  • Report The Forrester Wave™: Digital Experience Platforms, Q3 2017

    Oracle Leads An Evolving Market With A Balance Of Product And Platform
    September 21, 2017 | Mark Grannan, Ted Schadler

    In our 28-criteria evaluation of digital experience platform providers, we identified the 14 most significant ones — Acquia, Adobe, BloomReach, Episerver, IBM, Liferay, Magento, OpenText, Oracle,...