1 result in Reports
 
Sort by:
Refine
  • B2C Marketing
  • Customer Experience
  • Analyst Relations
  • Application Development & Delivery
  • Accelerate growth with marketing innovation
  • CMO
  • Application Development Processes & Tools

Featured content

ForresterNow

FORRESTERNOW

Forrester First Insight

As the coronavirus dominates the global headlines, businesses should take the opportunity to develop business continuity plans specifically for pandemics—focusing on customer, employee, and partner needs. Read more »

Search Results

  • Report Agile Methodology Embeds Customer Obsession In Marketing

    Intermediate Level: Process Practices For The Marketing Innovation Playbook
    July 1, 2019 | Ryan Skinner

    Once you've established customer-obsessed processes, you're ready to advance them using Agile methodologies. The forces that drove Agile into developer communities have hit marketers just as hard....

Content Type

Apply