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  • Report How To Build A Moments-Based Marketing Ecosystem

    Road Map: The Enterprise Marketing Technology Playbook
    September 13, 2019 | Rusty Warner

    The age of the customer demands customer obsession for successful competitive differentiation. Firms must build a moments-based marketing ecosystem to orchestrate continuous engagement with...

  • Report Elevate Your Approach To Cross-Channel Campaign Measurement

    Performance Management: The Enterprise Marketing Technology Playbook
    November 15, 2018 | Joe Stanhope, Rusty Warner

    The evolution from channel-specific to cross-channel campaigns affords firms the opportunity to improve relevance and marry marketing engagement to customer journeys. The processes of measuring and...

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