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As the coronavirus dominates the global headlines, businesses should take both defensive and strategic actions—focusing on customers, employees, and brand. Read more »

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  • Report Brand Loyalty Isn't Enough For Products Anymore

    Product Strategists Must Build Total Product Experiences To Combat Consumers' Declining Brand Loyalty
    October 4, 2011 | J. P. Gownder

    Brand loyalty has long been a critical pillar of product strategy, but its power is in relative decline. Technology and a recessionary economy have threatened the value of brand loyalty, especially...

  • Report Case Study: RehabCare Extends Its Healthcare Offering Using iOS Devices

    An Empowered Report
    December 30, 2010 | Seth Fowler, J. P. Gownder

    RehabCare has implemented a deeply integrated strategy using iOS devices, like the iPhone, iPad, and iPod touch, that has changed the way it delivers care to its patients. Its offering required...